Sr. Principal, Gtm Executive Communications

Workday Workday · Enterprise · Pleasanton, CA

This role is for a Sr. Principal, GTM Executive Communications at Workday, a company that positions itself as an AI platform for managing people, money, and agents. The role involves partnering with senior executives to shape and deliver compelling narratives around business strategy, innovation, and culture, particularly focusing on go-to-market strategy and commercial growth. Responsibilities include developing integrated communications plans, translating complex business topics into clear messaging, writing various executive communications, and managing the executive's LinkedIn presence. The role requires significant experience in corporate or executive communications within the technology sector, with a focus on supporting senior sales executives.

What you'd actually do

  1. Serve as a trusted, strategic communications advisor to Workday's President & Chief Commercial Officer and SVP of Commercial Strategy & Acceleration
  2. Develop and drive integrated executive communications plans that span internal and external channels—built collaboratively with key business stakeholders, tied to measurable outcomes, and continuously tracked and refined to ensure they effectively deliver on Workday's go-to-market strategy and messaging priorities
  3. Translate commercial strategy, organizational priorities, and market narratives into clear, compelling messaging for internal and external audiences
  4. Help simplify complex business topics—including strategy, organizational changes, and go-to-market priorities—into messaging that is clear, relevant, and actionable for different audiences
  5. Write and develop a wide range of executive communications, including presentations, keynote content, speaking remarks, thought leadership, and leadership messaging across channels

Skills

Required

  • corporate communications
  • executive communications
  • supporting senior sales executives
  • developing executive presentations
  • writing

Nice to have

  • storytelling
  • messaging
  • writing
  • public relations
  • analyst relations
  • social media strategy
  • field marketing
  • customer advocacy