Sr. Producer, Marketing Events

Rivian Rivian · Auto · El Segundo, CA · Marketing

This role is for a Sr. Producer of Marketing Events at Rivian, focusing on planning, executing, and optimizing high-impact marketing events, drive experiences, and corporate events. The responsibilities include managing event workstreams from concept to execution, partnering with internal teams and external vendors, ensuring seamless delivery, operational excellence, and budget discipline. The role requires a strong understanding of experiential marketing, the automotive industry, and exceptional project management skills. Key tasks involve producing drive experiences end-to-end, executing employee engagement programming, and working cross-functionally with various departments to translate strategic direction into high-quality event experiences. Post-event analysis and reporting are also crucial components.

What you'd actually do

  1. Producing drive experiences end-to-end—from concept development and operational planning through on-site execution and post-event analysis—ensuring every interaction delivers a safe, engaging, and on-brand customer experience.
  2. Executing employee engagement programming, onsite events at our various workplaces, executive and Board of Director meetings, Rivian flagship moments, and key stakeholder initiatives such as Investor Relations, Product Communications & Media, Suppliers, and Policy.
  3. Working cross-functionally with marketing, brand, retail, communications, partnership teams, investor relations, and other corporate entities, the Senior Event Producer helps translate strategic direction into high-quality, on-brand event experiences across flagship locations, cultural moments, national tentpoles, and key partner platforms.
  4. Collaboratively develop detailed event briefs that align with program objectives and overall marketing strategy.
  5. Gather, analyze, and synthesize participant feedback and event performance data.

Skills

Required

  • Bachelor's degree in marketing, event management, communications, or a related field.
  • 7+ years of experience in event production, with a focus on ride & drives, tours or automotive events.
  • Proven track record of successfully managing complex projects and delivering exceptional results.
  • Strong understanding of automotive or related industries.
  • Excellent project management, organizational, and time management skills.
  • Exceptional communication, interpersonal, and customer experience skills.
  • Ability to work independently and as part of a team.
  • Possess an entrepreneurial mindset and take a resourceful approach to projects
  • Ability to work a flexible schedule and passion for frequent travel up to 70% of the time

Nice to have

  • You are a natural connector.