Sr. Product Manager

Merck Merck · Pharma · Shanghai, China

Product Manager role at Merck focused on the healthcare domain, specifically pulmonary hypertension. Responsibilities include developing business plans, brand positioning, managing large-scale projects, and creating educational materials. Requires a Bachelor's degree, at least 3 years of central marketing experience, and strong project leadership skills.

What you'd actually do

  1. Be responsible for indication PAH and develop an annual business plan and execution plan.
  2. Clear brand positioning via external investigation and strong customer insight to ensure the achievement of the target
  3. Manage large-scale projects on pulmonary hypertension and continuously innovate to achieve goals.
  4. Solid marketing activities design and implementation skills to ensure IBP landing efficiently
  5. Create educational materials for internal and externally use to promote SoC and brand differentiation and enhance sales team professionalism

Skills

Required

  • Adaptability
  • Brand Management
  • Brand Positioning
  • Brand Positioning Strategy
  • Business
  • Business Planning
  • Content Creation
  • Creativity
  • Cross-Functional Leadership
  • Customer Insights
  • Digital Consumer Engagement
  • Digital Marketing
  • Dispensing Pharmacy
  • Global Leadership
  • Implementation Management
  • Marketing
  • Marketing Implementation
  • Market Research
  • Market Segmentation
  • Omnichannel Marketing
  • Pharmacy
  • Product Launches
  • Product Management
  • Project Leadership