Sr. Product Manager

Merck Merck · Pharma · Shanghai, China

Product Manager role at Merck focused on healthcare marketing and content creation, with a preference for candidates with experience in specific cancer types or VBP products. The role involves understanding business policies, gathering customer insights, identifying business opportunities, designing and executing promotional campaigns, and supporting brand and tactical planning. Requires a Bachelor's degree, 5+ years of sales/marketing/medical experience, and strong communication and compliance awareness.

What you'd actually do

  1. Understand the policy & what it means to the business
  2. Get insights from customers from visits and feedback, and link insights to proper campaigns
  3. Identify business opportunities in a dynamic and complex environment.
  4. Create and deliver impactful HCP education content for brands in collaboration with the commercial solution team and other stakeholders.
  5. Design campaigns that are aligned with the strategy

Skills

Required

  • Adaptability
  • Brand Management
  • Business Opportunities
  • Compliance Awareness
  • Content Creation
  • Creativity
  • Cross-Functional Leadership
  • Customer Insights
  • Digital Consumer Engagement
  • Digital Marketing
  • Identifying Sales Opportunities
  • Marketing Campaign Optimization
  • Market Research
  • Market Segmentation
  • Microsoft PowerPoint
  • Motivation Management
  • Omnichannel Marketing
  • Pharmacy
  • Problem Solving
  • Product Launches
  • Product Management
  • Self Motivation
  • Strategic Alignment
  • Strategic Planning

What the JD emphasized

  • Experience in Ovarian/Prostate Cancers or VBP product is highly preferred
  • Demonstrated solid experience in the design and implementation of promotional campaigns
  • High compliance awareness and integrity