Sr. Product Manager (incentives and Variable Marketing)

Ford Ford · Auto · United States · Enterprise Technology

Senior Product Manager to lead the modernization of the Variable Marketing & Incentives AI platform and its supporting toolset. This role involves shaping product strategy, roadmap development, and execution, partnering with business stakeholders, dealers, and engineering. The focus is on leveraging AI and automation to optimize incentive strategies and business processes, moving from batch operations to a modern, guided experience with predictive intelligence.

What you'd actually do

  1. Lead discovery and journey-mapping efforts to identify pain points, opportunities, and priorities across the retail and commercial incentives experience.
  2. Leverage data and market insights to evaluate performance, prioritize opportunities, and inform product decisions that maximize business impact.
  3. Develop and maintain a forward-looking product roadmap and action plan, incorporating agile feedback loops and flexibility for continuous optimization.
  4. Reimagine the business processes that support incentives with predictive intelligence, automation and technology to optimize KPIs and value drivers.
  5. Collaborate with internal data teams to enable new data streams that support analytics, operational intelligence, and continuous business improvement.

Skills

Required

  • 8+ years of product management experience
  • Experience using AI tools to deliver business artifacts and engineering support faster
  • Deep understanding of the product development lifecycle
  • Experience leading agile product teams and coordinating across engineering, UX, research, and architecture to drive value delivery
  • Strong verbal and written communication skills
  • Strong leadership and stakeholder management skills
  • Proven ability to make trade-off decisions
  • A strong customer mindset

Nice to have

  • MBA or Master’s Degree
  • Domain expertise in dealer operations, incentives, or variable marketing strategy
  • Experience building products for global markets
  • Define and communicate opportunities to apply AI in support of data-driven optimization, incentive strategy, and decision-making
  • Experience building AI based tools as a fundamental component (not just using AI)
  • Experience in corporate strategy, product strategy, consulting, or related strategic discipline
  • Experience leading change management and adoption planning

What the JD emphasized

  • AI platform modernization
  • AI tools to deliver business artifacts and engineering support faster
  • Experience building AI based tools as a fundamental component (not just using AI)

Other signals

  • AI platform modernization
  • predictive intelligence
  • automation