Sr. Product Manager, Performance Marketing

Pinterest Pinterest · Consumer · San Francisco, CA · Core Product

Senior Product Manager for Performance Marketing at Pinterest, focusing on paid growth channels. This role involves owning the product vision, strategy, and execution for user acquisition, partnering with cross-functional teams (Engineering, Data Science, Marketing) to build and optimize core systems, experimentation, and measurement infrastructure. The role requires strong analytical skills and a technical background to understand complex problems and leverage data for decision-making. While AI is mentioned as a partner, the core responsibilities are product management for performance marketing, not direct AI/ML model development.

What you'd actually do

  1. Lead the product vision, strategy, and execution for performance marketing, owning outcomes for scalable, efficient growth across paid channels.
  2. Drive clarity, alignment, and prioritization across a broad cross‑functional team in an ambiguous, complex product area with substantial impact on top‑line growth.** Influence senior stakeholders** and contribute to** long-term strategy** for acquisition.
  3. Partner closely with Marketing, Engineering, and Data Science to build and evolve the core systems, experimentation, measurement infrastructure, and optimization tools that improve how we plan, execute, and scale paid marketing.
  4. Leverage strong analytical skills to dig into data, identify the highest‑impact opportunities in the paid marketing lifecycle, and help the organization make better, faster, and more confident investment decisions.

Skills

Required

  • Demonstrated success in product management at fast-growing companies.
  • Strong technical background (or prior work experience as a software engineer/data scientist) that lets you dive deep into data and complex technical problems alongside your engineering team.
  • Working knowledge of performance marketing mechanics (e.g., attribution, incrementality testing, bidding and budgeting, targeting, and funnel measurement).
  • Strong analytical skills to define product strategy and drive decision making.
  • Ability to clearly articulate complex technical concepts to non-technical audiences in written and verbal communication.

Nice to have

  • Prior experience with machine learning, recommendation systems, or generative AI a plus.

What the JD emphasized

  • own the vision, strategy and execution for Pinterest’s paid growth channels
  • partner closely with Engineering, Data Science and Marketing
  • build and ship a roadmap of bold changes
  • tackle challenging, complex problems at scale
  • strong technical background
  • Working knowledge of performance marketing mechanics
  • Strong analytical skills
  • Ability to clearly articulate complex technical concepts to non-technical audiences