FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
FreeWheel is seeking a Senior Product Marketing Manager to lead the go-to-market strategy and execution for its agency-facing demand-side solutions. This high-impact role sits at the center of how FreeWheel engages, enables, and grows relationships with agency holding companies and large independents. Embedded closely with Commercial, Product, and Sales Marketing teams, you will serve as the connective tissue between upstream product strategy and downstream execution – shaping narratives, translating capabilities into differentiated value propositions, and ensuring FreeWheel’s solutions resonate with decision-makers across the agency landscape.
The ideal candidate brings experience from an agency or DSP environment, expertise in agency TV and CTV buying models and programmatic workflows, and the agility to rapidly iterate on positioning, packaging, and activation strategies in collaboration with cross-functional partners. You will play a central role in defining how FreeWheel shows up in the market, and ensuring our buy-side story is clear, consistent, and differentiated.
Job Description
- Partner with Commercial and Product teams to accelerate the adoption of FreeWheel Buyer Cloud and Curation Hub among agency holding companies and large independent agencies.
- Act as a strategic GTM partner to Sales, directly supporting live deals, major proposals, and client engagements with differentiated messaging, product expertise, and objection-handling strategies.
- Own the development and continuous evolution of agency-specific messaging frameworks, personas, and buyer journeys that underpin all GTM execution.
- Develop and refine agency-focused packaging and offer design aligned with commercial objectives and product capabilities.
- Rapidly test and iterate positioning, messaging, and materials based on sales feedback and performance insights.
- Lead collaboration with Sales Marketing to develop toolkits, competitive intelligence, and playbooks that enable sellers to clearly articulate FreeWheel’s value and differentiation.
- Partner with other product marketers and Sales Marketing to ensure consistent Advertiser Suite narratives across campaigns and GTM materials.
- Synthesize agency feedback, competitive signals, and market trends into actionable recommendations that inform product roadmaps, packaging decisions, and GTM priorities.
- Contribute to planning and execution of key market moments at major industry events (e.g., AdWeek, CES, POSSIBLE, FreeWheel client summits).
Core Responsibilities:
- Serve as the agency growth lead within Product Marketing, shaping and executing a commercially grounded GTM strategy focused on driving adoption and revenue growth.
- Own the development of agency-specific narratives and messaging, while supporting the creation and refinement of enablement materials that articulate the value of FreeWheel Advertiser Suite.
- Partner with Product, Sales, Strategy, and Solutions Engineering teams to ensure FreeWheel is optimally positioned within agency workflows, buying paths, and commercial models.
- Lead cross-functional alignment and communication, ensuring consistent messaging, strategic clarity, and measurable progress across GTM workstreams.
- Maintain a deep understanding of the evolving ad tech, CTV, and programmatic landscapes to inform positioning, competitive strategy, and market opportunities.
- Translate real-time sales and market feedback into insights that shape product strategy, offer design, and commercial priorities.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
**Disclaimer: **This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Agency Support, Competitive Positioning, Demand Side Platforms, Go-to-Market Strategies, Product Marketing, Product Strategies, Programmatic Advertising
Compensation
Primary Location Pay Range: $144,157.14 - $216,235.71
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
7-10 Years
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.