Sr. Product Marketing Manager, Aws Marketing, Amazon Connect

Amazon Amazon · Big Tech · Seattle, WA · Marketing & PR

Product Marketing Manager for Amazon Connect, a cloud contact center solution. The role involves shaping go-to-market strategy, crafting compelling content, understanding customers and the market, engaging with stakeholders, planning and executing marketing initiatives, and working with field and marketing teams to drive global initiatives. The role leverages AI and machine learning technologies that serve millions of customers.

What you'd actually do

  1. Craft & develop compelling stories and content (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos.) that land our value proposition
  2. Have a solid understanding of Amazon Connect customers, our product and the market more broadly
  3. Regularly engage with customers, analysts, and partners to drive advocacy
  4. Plan and execute marketing initiatives at events to showcase Amazon Connect innovation, messaging, content, keynotes, and breakout sessions
  5. Work closely with AWS field teams to maintain internal sales hubs with the latest resources, value propositions, and sales enablement content

Skills

Required

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches

Nice to have

  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting

What the JD emphasized

  • AI and machine learning technologies that serve millions of customers globally