Sr. Product Marketing Manager, B2b, Alexa Enterprise

Amazon Amazon · Big Tech · Seattle, WA · Marketing & PR

This role is for a Sr. Product Marketing Manager focused on B2B enterprise AI products, specifically Alexa Enterprise. The candidate will develop and execute go-to-market strategies, lead product positioning and messaging, craft high-impact content, develop sales enablement materials, and conduct market research to refine GTM strategies and product roadmaps. The role involves collaborating with various internal teams and external enterprise customers to leverage voice technology and Generative AI.

What you'd actually do

  1. Develop and execute go-to-market strategies in collaboration with stakeholders across the organization, including Product, Design, Marketing, PR, and Business Development teams
  2. Lead product positioning, messaging and storytelling that effectively drives thought-leadership and communicates value
  3. Craft and develop high-impact content (presentations, whitepapers, webinars, customer success stories, blog, emails, product videos) that supports the full enterprise buying journey
  4. Develop and maintain sales enablement content to accelerate pipeline growth and increase sales productivity
  5. Conduct research to deepen understanding of our target personas and industries to continuously refine our GTM strategies and product roadmap

Skills

Required

  • 5+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Owning strategy and execution of product launch and marketing strategies
  • Led positioning, messaging, narrative development and sales enablement from the ground up
  • strong storytelling skills
  • track record of leading successful programs
  • working collaboratively across organizations
  • managing key milestones in an ambiguous, fast-moving environment
  • keeping senior stakeholders updated on progress

Nice to have

  • Demonstrated sound business judgment
  • ability to think strategically about a quickly growing business
  • interest and ability to dive into tactical details
  • Creative problem-solver
  • growth mindset
  • actively and intuitively seeks ways to improve business outcomes

What the JD emphasized

  • enterprise customers
  • Generative AI capabilities
  • voice technology
  • customer experience
  • drive revenue
  • reduce costs
  • ownership of positioning
  • messaging
  • storytelling
  • sales enablement
  • GTM strategy
  • execution
  • ambiguous, fast-moving environment
  • senior stakeholders
  • Product
  • Design
  • Marketing
  • PR
  • Business Development
  • thought-leadership
  • enterprise buying journey
  • pipeline growth
  • sales productivity
  • target personas
  • industries
  • product roadmap
  • voice
  • touch
  • 5+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Owning strategy and execution of product launch and marketing strategies
  • Led positioning, messaging, narrative development and sales enablement from the ground up
  • sound business judgment
  • think strategically
  • dive into tactical details
  • Creative problem-solver
  • growth mindset
  • improve business outcomes