As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.
About the Role:
CrowdStrike is redefining security for the AI era. As the Sr. PMM for Charlotte AI, you will be one of the primary contributors shaping our agentic security narrative. You won’t just market a product; you’ll define how the world understands the intersection of AI and cybersecurity.
Reporting to the Director of Charlotte AI Marketing, you will translate complex technical innovation into compelling customer outcomes, positioning Charlotte AI as a differentiated offering in AI-native cybersecurity. Your work will directly influence product launches, customer adoption, competitive differentiation, pipeline impact, and CrowdStrike’s leadership in AI-native cybersecurity. This role operates at the intersection of product strategy, storytelling, and GTM execution; partnering deeply with Product Management, Sales Enablement, Technical Marketing, Data Science, Analyst Relations, Brand, and Growth Marketing to drive market awareness and customer adoption of Charlotte AI. This is an individual contributor, hands-on role.
What You’ll Do:
- Influence and create positioning and messaging for major Charlotte AI capabilities, translating product value into clear differentiation, customer outcomes, and proof points across priority personas (SOC leaders, analysts, SecOps, IT/security leaders).
- Partner deeply with Product Management to shape long-term roadmap, feature storytelling, packaging, and launch prioritization, ensuring that product capabilities map to real customer problems and broader portfolio initiatives.
- Lead launches and key initiatives end-to-end including launch strategy, narrative, content strategy, web/campaign direction, sales enablement, and event coordination, driving strategic alignment across stakeholder groups and executing at a high level.
- Develop GTM frameworks and core assets including messaging and positioning, pitch decks, sales conversation guides, web copy, blogs, FAQs, demos, customer references and customer-ready talk tracks, ensuring consistency across content and touchpoints.
- Drive field readiness and adoption in partnership with sales and technical marketing, by building sales plays, competitive guidance and objection handling.
- Develop market and competitive insight by monitoring the AI-in-security landscape, connecting with customers, working with competitive intelligence (CI); identifying key competitors and alternatives, and ensuring GTM materials reinforce CrowdStrike’s differentiators and target personas.
- Support Analyst Relations and customer storytelling through briefings, narrative development, and championing aligned messages across analyst engagements and customer case studies.
- Build strong cross-functional relationships: As the internal representative of Charlotte AI, you’ll independently drive projects and represent Charlotte AI across varied internal groups (sales, PR, AR, customer advocacy, event planning, partner marketing, engineering, finance, etc.)
What You’ll Need:
- 7+ years in product marketing, technical product marketing, or adjacent GTM roles (cybersecurity or experience marketing AI/ML, copilots/assistants, or workflow automation platforms strongly preferred)
- Proven senior-level product marketing experience, driving positioning, messaging, launches, and field enablement for enterprise technology
- Excellent storytelling and communication skills: Can write clearly, build crisp presentations, and present confidently to executives, cross-functional peer groups and external stakeholders.
- Strong ownership and influence: Proven ability to independently own major product launches and key initiatives, from strategy through execution, with strong attention to detail and high-quality deliverables.
- Strong cross-functional leadership: Ability to build relationships, influence without authority, and drive execution across Product, Sales, Marketing, Enablement, Customer References and AR.
- Strong attention to detail and high-quality execution: Able to maintain consistency while scaling programs and deliver high-quality content, championing aligned messaging.
- Strong business acumen: Consistently connects messaging and GTM execution to business outcomes (adoption, pipeline influence, competitive wins).
- Technical fluency: Comfortable articulating AI capabilities and security outcomes; able to give a basic product tour/demo and work effectively with PM and SE counterparts.
Why This Role Matters:
At CrowdStrike, we are redefining security for the modern era. As a Senior Product Marketing Manager for Charlotte AI, you will shape how customers understand and adopt AI-powered security outcomes—helping security teams move faster, respond smarter, and stop breaches with greater efficiency and confidence.
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Benefits of Working at CrowdStrike:
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.
If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at recruiting@crowdstrike.com for further assistance.
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Right to Work
CrowdStrike, Inc. is committed to fair and equitable compensation practices. Placement within the pay range is dependent on a variety of factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location. The base salary range for this position for all U.S. candidates is $125,000 - $180,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k and paid time off.
For detailed information about the U.S. benefits package, please click here.
Expected Close Date of Job Posting is:05-23-2026