Sr Product Marketing Manager - Tech, Wwps, Aws Industry Marketing

Amazon Amazon · Big Tech · Arlington, VA · Marketing & PR

Product Marketing Manager for AWS Public Sector, focusing on translating complex cloud and AI solutions into customer value for government and public sector institutions globally. Responsibilities include shaping GTM strategy, developing positioning and messaging, creating technical content, and driving field enablement.

What you'd actually do

  1. Create and own positioning and messaging for global public sector, including our overarching value proposition, customer promises, and reasons to believe.
  2. Shape our GTM strategy for public sector and global governments, partnering with sales, GTM, and product management teams to develop ideal customer profiles, priority use cases, and differentiators for products focused on governments and public sector; defining best practice architecture and services for each use case
  3. Analyze and synthesize market data from multiple sources (including direct customer feedback) to shape portfolio strategy for public sector offerings, identify new product opportunities, and accelerate adoption of existing AWS offerings
  4. Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
  5. Develop technical content including customer stories, keynotes, presentations, demonstrations, and reference architectures that educate public sector and government customers on AWS offerings

Skills

Required

  • Product Marketing
  • Go-to-Market Strategy
  • Positioning and Messaging
  • Technical Content Creation
  • Public Sector Market Knowledge
  • Cloud Architectures
  • Customer Value Proposition

Nice to have

  • MBA or Master's degree
  • Data Analysis
  • Executive Presentations
  • Industry Analyst Interactions

What the JD emphasized

  • 6+ years of direct experience working in federal government, defense, education, or healthcare institutions
  • 6+ years of hands-on experience with cloud architectures in technical domains (e.g., Analytics, Developer Tools, Compute, Databases, Generative AI)
  • Demonstrated experience creating technical content and delivering technical presentations to diverse audiences