Who we are
Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.
Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.
About the role:
We are hiring a Sr. Social Producer to join Samsara’s Corporate Marketing group and lead the production of social-first content on our owned channels. This is a maker role on the Bran Creative team—you will personally conceive, shoot, edit, and publish social-native content on a fast cadence, and you will own the craft from idea to publish. Your work will show up daily on LinkedIn, Meta platforms, TikTok, YouTube (Shorts and long-form), and X.
Most of what you produce will be short-form vertical video: customer spotlights shot in the field, product moments built for vertical, employee and talent-brand creator content, executive clip series, trend-driven and reactive posts, and series that build audience over time. You will set the platform-native bar for what we publish—hooks, pacing, captions, on-screen text, sound-on and sound-off design, vertical and square framing, and algorithm awareness—and move at the speed of culture, including same-day reactive posts when the moment warrants it. You will use performance data to iterate the next post, not the next quarterly plan.
You will lead the production craft of social-native series end to end. You will own the camera, the cut, and publish—mostly solo, sometimes as part of a small crew, and increasingly with AI as a force multiplier across ideation, editing, captioning, voiceover, asset generation, and repurposing. A portfolio of social-first work you personally produced and published is required.
This role is based in SF and requires someone to be on site a few days a week.
You should apply if:
- You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
- You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
- You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
In this role, you will:
- Produce social-first video content end to end—concept, shoot, edit, publish—for LinkedIn, Meta platforms, TikTok, YouTube (Shorts and long-form), and X. Own the craft from idea to publish; most projects are short turnarounds measured in days, not weeks.
- Shoot in the field, frequently solo, on mobile and prosumer cameras. Serve as the on-the-ground capture lead—interviewing customers and Samsarians, directing on-camera talent, and bringing back footage ready to cut for vertical and square formats. Willingness to be on-camera is a plus.
- Edit in social-native tools (Capsule and similar mobile and lightweight workflows). Samsara has a separate Video team for long-form polish and motion-heavy work; you will partner with them only when a social cut needs assets they own. Familiarity with pro tools like After Effects and Premier Pro is a plus, but not required.
- Build platform-native craft into every post: strong hooks in the first 1.5 seconds, sound-on and sound-off layers, on-screen text and captions, vertical and square framing, pacing matched to platform behavior, and end-card patterns that drive saves, shares, and follows.
- Lead production of social content series. Take a concept from pilot to repeatable format, build the production playbook for each series, and mentor peers and contractors on how to execute it consistently.
- Move fast on reactive content. Watch culture and platform trends daily and turn moments into on-brand posts within hours when warranted.
- Integrate AI tools across every stage of the workflow—ideation, scripting, storyboarding, rough cuts, captioning, voiceover, B-roll generation, localization, and repurposing—applying strong creative judgment to ensure outputs meet our quality bar and brand standards. Share what is working with peers and advise the team on AI usage.
- Use performance data as the iteration loop. Read views, watch time, audience retention curves, engagement rate, follower growth, saves, and shares; let the data inform the next cut, the next hook, and the next series.
- Partner with creators and Samsarians on camera. Help build creator partnership and Samsarian-as-creator programs that scale our social presence beyond what one in-house producer can ship alone.
- Run the social production calendar and approval flow. Keep stakeholders aligned, keep the cadence high, and keep blockers from stalling reactive posts.
- Champion, role-model, and embed Samsara’s operating principles—Sample the customer experience, Be intellectually honest, Work with urgency and deliver iteratively, Work backwards from winning, Keep a high bar, Have discipline, Eliminate bureaucracy, and Solve problems together—in how you produce, ship, and collaborate.
Minimum requirements for the role:
- 4+ years producing social-first content for brand channels, with a focus on short-form vertical video. In-house brand social or agency-side brand social experience is a plus.
- A portfolio or reel of social-first work you personally produced and published. We will weigh this heavily; a strong portfolio outweighs a longer résumé.
- Demonstrated track record building and scaling a social content series with measurable audience and engagement growth.
- Deep platform fluency across LinkedIn, Meta platforms, TikTok, YouTube (Shorts and long-form), and X—native formats, specs, current trends, and what performs on each.
- Hands-on production craft: shooting on mobile and prosumer cameras, directing on-camera talent, capturing field content solo or with a small crew, and editing in social-native tools like Capsule. Basic comfort with motion graphics elements (lower thirds, captions, transitions) as they appear in social cuts.
- Active use of AI tools in your production workflow, with concrete examples you can talk through.
- Comfort reading social performance data and translating it into creative decisions on the next post.
- Strong organizational and communication skills; ability to multitask and turn content around quickly on shifting deadlines.
- Travel required up to 10%.
An ideal candidate also has:
- Experience building social-native content programs for a B2B or enterprise brand.
- Experience working in B2B tech.
- Experience working with creators or building creator partnership programs.
- Experience working in a project management tool like Airtable.
The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.
Annual Base Salary
$95,497.50—$184,575 USD
Total Rewards
At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.
Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.
**Flexible Working **
At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.
Belonging at Samsara
At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.
**Accommodations **
Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.
Our Commitment to Authenticity
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Fraudulent Employment Offers
Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.