Sr. Specialist, Digital Online Reviews & Customer Engagement

AT&T AT&T · Telecom · Dallas, TX

This role focuses on managing and responding to online customer reviews and feedback, analyzing trends to improve digital experiences, and collaborating with various teams to enhance brand reputation and customer satisfaction. It involves resolving escalated customer complaints and engaging with customers on digital platforms.

What you'd actually do

  1. Monitor and respond to high volumes of online customer ratings and reviews submitted post-purchase across AT&T digital channels.
  2. Manage and answer visitor questions in product Q&A forums, ensuring accuracy and clarity in responses.
  3. Develop and maintain efficient workflows for tracking, prioritizing, and resolving reviews and questions.
  4. Report on response rates, escalation volumes, common customer issues/themes, and customer sentiment.
  5. Develop and implement strategies to enhance AT&T’s online reputation, foster brand love, and turn customer feedback into opportunities for advocacy.

Skills

Required

  • Mobility, Broadband, and Wireline product knowledge
  • Advanced problem-solving skills
  • Customer satisfaction and retention
  • Critical thinking
  • Data-driven decision-making
  • Relationship building
  • Effective communication
  • Professionalism
  • Calm demeanor
  • Documentation accuracy
  • Actionable feedback provision
  • Social Media strategy development
  • Trend monitoring

Nice to have

  • Bachelor's degree (BS/BA) desired
  • Experience in related fields