Sr Specialist Sales Event Lead

AT&T AT&T · Telecom · Cincinnati, OH

Drives product and service growth and market penetration by orchestrating and executing strategic sales events that enhance consumer engagement and revenue. This role involves event planning, stakeholder engagement, market analysis, budget management, and on-site sales support.

What you'd actually do

  1. Oversee all aspects of event planning, coordination, and facilitation to ensure seamless operations and high-quality experiences, while ensuring adherence to community rules and regulations.
  2. Establish and maintain relationships with local communities, HOAs, and internal teams (retail/IHX/D2D, installation teams) to ensure cohesive event delivery and effective on-site sales support.
  3. Conduct market research to identify target audiences, create prospecting plans to find potential consumer customers, and tailor events to maximize impact and engagement.
  4. Manage event budgets, including forecasting and allocation, establish and monitor key performance indicators (KPIs) to assess event success, and ensure compliance with relevant regulations and risk management.
  5. Attend events to oversee sales activity, provide on-site coaching and education to both consumers and sales partners, and work with regional marketing teams to develop appropriate marketing collateral for the events.

Skills

Required

  • Event planning
  • Sales event execution
  • Stakeholder engagement
  • Market research
  • Budget management
  • Performance monitoring
  • Customer engagement

Nice to have

  • Coaching
  • Marketing collateral development

What the JD emphasized

  • adherence to community rules and regulations
  • compliance with relevant regulations