Sr Strategy & Planning Associate, Pickup Consumer Lead

Uber Uber · Consumer · New York, NY +2 · Operations

This role focuses on understanding consumer behavior for Uber's Pickup business, analyzing data to inform strategy, influence product development, and track key metrics. It requires strong analytical and problem-solving skills, with a focus on driving growth and optimizing consumer adoption.

What you'd actually do

  1. Analyze complex data sets to understand consumer adoption, frequency, and retention. You will answer critical questions: Why do users choose Pickup? Who are they? When and where do they order?.
  2. Define the role of Pickup within the broader Uber Eats ecosystem across different markets (US, UK, Japan, etc.). You will identify "Pickup-only" geos or specific day-part opportunities to capture untapped TAM.
  3. Manage the strategy for consumer awareness investment (EUP/CRM). You will optimize our ~1.5%-2% EUP spend to drive maximum incremental trips while monitoring the impact on the wider marketplace.
  4. Translate consumer insights into product requirements. You will work with the Product team to refine "User Aware Nudges," "Eats on the Way," and carousel rankings to improve conversion.
  5. Own the consumer-facing metrics (Active Eaters, Frequency, Retention) and build the feedback loop to local teams to adjust their growth strategies.

Skills

Required

  • operations
  • data analytics
  • strategy
  • consumer insights
  • SQL
  • problem solving
  • strategic recommendations

Nice to have

  • consumer lifecycle management
  • growth marketing
  • A/B testing
  • consumer experiments

What the JD emphasized

  • Strong SQL skills are required
  • You must be able to pull your own data