Staff Brand Writer

Superhuman Superhuman · Consumer · United States · Remote · Engineering, Product, Design, and Marketing

Staff Brand Writer for Superhuman, an AI-native productivity platform. The role focuses on translating complex AI product features into clear, compelling narratives for users, shaping brand and product storytelling. This is a cross-functional role involving Product, Marketing, Design, and Research, with a focus on driving adoption and understanding of AI-powered productivity tools.

What you'd actually do

  1. Own and deliver high-impact brand and product writing across campaigns, launches, and key user touchpoints.
  2. Translate complex product features and AI capabilities into clear, compelling, and natural language without sacrificing accuracy.
  3. Help shape and evolve the creative and content strategy across projects, contributing to how we tell cohesive product stories at scale.
  4. Partner closely with Product, Engineering, Marketing, Legal, and Research to develop aligned, user-centered narratives.
  5. Drive campaign development alongside designers and marketers, ensuring messaging is product-first, differentiated, and effective.

Skills

Required

  • 7+ years of experience in brand, product, or content writing
  • Strong portfolio demonstrating clear, compelling product storytelling
  • Proven ability to synthesize complex product functionality into language that is simple, intuitive, and engaging
  • Experience contributing to or leading creative and content strategy
  • Strong cross-functional collaboration skills
  • Demonstrated ability to manage multiple priorities and deliver high-quality work
  • High level of craft and attention to detail

Nice to have

  • Experience working on AI-native or highly technical products

What the JD emphasized

  • AI-native or highly technical products is a strong plus