Staff Data Scientist, Ads

Reddit Reddit · Consumer · United States · Remote · Ads Data Science

Staff Data Scientist for Reddit's Ads team, focusing on measurement, identity, and signal quality. This role involves developing probabilistic models for identity resolution, advancing lift methodologies and experimentation, maximizing predictive performance through signal incorporation, and defining ground truth and evaluation frameworks. The position requires deep understanding of the ads ecosystem and expertise in measurement, identity, or predictive modeling, with a strong emphasis on statistical rigor and cross-functional influence.

What you'd actually do

  1. Design the Future of Ads Identity: Develop/employ probabilistic models for identity resolution. Design the methodology that links on-platform and off-platform actions to maximize addressability while honoring privacy.
  2. Advance Lift Methodologies & Experimentation: Own the statistical rigor behind Reddit’s Brand and Conversion Lift products. Innovate experimental design and develop infrastructure that supports large-scale, high-velocity, low-bias testing for advertisers.
  3. Maximize Signal for Predictive Performance: Define the strategy for new signal sources. You will mathematically quantify the value of these signals and work with modeling teams to incorporate them into predictive models, directly improving bidding efficiency and ROAS.
  4. Define Ground Truth & Evaluation Frameworks: Solve the industry-wide challenge of validating identity and measurement. Design the objective functions and truth sets used to train our models and measure the incremental impact of our identity graph.
  5. Lead Through Cross-Functional and Technical Influence: Collaborate deeply with engineering, product, and sales to align on strategic goals, translate insights into action, and drive execution. Set a high technical bar by mentoring others and championing best practices across modeling, experimentation, and measurement.

Skills

Required

  • Advanced degree (Master's or Ph.D.) in Statistics, Mathematics, Physics, Economics, or Operations Research
  • 10+ years of industry experience in applied science or data science roles (for M.S. holders)
  • 6+ years of industry experience in applied science or data science roles (for Ph.D. holders)
  • Deep understanding of the ads ecosystem
  • Demonstrated expertise in at least one of the following areas: Measurement & Experimentation at Scale (with focus on lift and attribution), Identity Graph Creation & Resolution Methodology and Infrastructure, Predictive Modeling with Signal Loss
  • Advanced proficiency in statistical programming (Python or R) and SQL
  • Experience with machine learning or optimization techniques
  • Strong understanding of experimental design, causal inference, or A/B testing methodologies
  • Exceptional problem-solving and communication skills
  • Track record of influencing product and engineering partners
  • Experience working in fast-paced, ambiguous environments with cross-functional teams

What the JD emphasized

  • identity resolution
  • measurement
  • experimentation
  • predictive performance
  • evaluation frameworks

Other signals

  • Develop/employ probabilistic models for identity resolution
  • Advance Lift Methodologies & Experimentation
  • Maximize Signal for Predictive Performance
  • Define Ground Truth & Evaluation Frameworks