Staff / Principal Brand Designer

Lovable Lovable · Coding AI · Stockholm, Sweden · Design

This role is for a Staff/Principal Brand Designer at Lovable, an AI company focused on enabling anyone to build software. The designer will be responsible for defining and evolving the company's visual identity across all touchpoints, including web, print, and motion. Key responsibilities include creating marketing assets, presentation decks, establishing brand guidelines, and building scalable brand systems. The role requires 10+ years of experience and a strong portfolio of shipped brand assets.

What you'd actually do

  1. Own and evolve Lovable's visual identity system across all brand touchpoints
  2. Create marketing assets for campaigns, social media, events, and partnerships
  3. Design presentation decks, one-pagers, and sales materials that tell our story compellingly
  4. Establish brand guidelines and systems that ensure consistency as we scale rapidly
  5. Build tools, templates, and processes that empower the team to create on-brand work independently

Skills

Required

  • 10+ years experience designing for web, print, and motion
  • Strong portfolio of shipped brand assets
  • Strong craft across brand identity, typography, layout, and illustration
  • Proven ability to maintain brand consistency while delivering high volumes of work
  • Experience creating scalable brand systems, templates, and guidelines
  • Ability to work autonomously and manage multiple concurrent projects

Nice to have

  • experience in high-growth startup environments

What the JD emphasized

  • 10+ years experience designing for web, print, and motion across high-growth startup environments
  • portfolio of shipped brand assets
  • maintain brand consistency while delivering high volumes of work across multiple channels
  • scale rapidly