Staff, Product Manager, Audience Targeting Products

Walmart Walmart · Retail · San Bruno, CA +1

Product Manager for Walmart's audience targeting advertising products, focusing on customer-centric advertising and advertiser objectives. Responsibilities include defining product vision, strategy, and roadmaps, collaborating with cross-functional teams, and conducting market analysis. Requires experience in product lifecycle management, agile development, and advertising technology platforms.

What you'd actually do

  1. Drive end-to-end product lifecycle from requirements, research, analysis, technical specifications, development, testing, through launch.
  2. Define vision and strategies for audience targeting.
  3. Build and manage a product roadmap.
  4. Build collaborative relationships with cross-functional stakeholders.
  5. Conduct industry and competitive analysis to understand the emerging trends in advertising industry to identify future opportunities.

Skills

Required

  • Experience defining and managing end to end product roadmaps, strategies, and scaling products.
  • Experience leading technology product design, analysis, development, and system integration.
  • Experience working in agile technology development and executing requirements analysis, creating user stories, reviewing technical approaches, leading reviews, and launching.
  • Experience with testing activities, including system integration testing, A/B testing, smoke testing, and regression testing.
  • Experience with advertising technology platforms (ad servers, data management platforms, demand side platforms, etc.).

Nice to have

  • Experience with Audience Targeting and/or Privacy Product Management is a bonus.
  • Master’s degree in Computer Science, Engineering, Business Administration, or related area and 6 years’ experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products
  • knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly.
  • knowledge of accessibility best practices

What the JD emphasized

  • Experience with advertising technology platforms (ad servers, data management platforms, demand side platforms, etc.)