The Opportunity
The Firefly Content team is seeking a Staff Visual Designer to define visual systems across Firefly surfaces — one of Adobe's highest-priority product areas, where content plays a defining role in whether users feel confident, inspired, and empowered to create. Working closely with UX, product, marketing, and research, this role shapes the visual systems and standards that guide what gets built — producing work directly and creating the frameworks that enable scaled production downstream.
What you'll do
- Define the visual language and design standards for content across Firefly surfaces
- Own art direction for in-product content, including onboarding flows, feature education, and contextual experiences for tools like Text to Image, Text to Video, and Firefly Boards.
- Collaborate with UX, product, marketing, and research to shape new content experiences from concept through handoff.
- Develop scalable content systems and guidelines that enable downstream contributors to produce on-brand content efficiently.
- Use Firefly as a primary production instrument, writing and refining prompts to explore and validate visual directions.
- Identify AI-powered tools and workflows that improve quality and velocity across the content pipeline.
- Direct motion, video, and production partners to ensure outputs meet the creative standard.
What you’ll bring
- 8+ years of visual design experience with leadership on complex, cross-functional projects and content systems
- A portfolio demonstrating advanced craft, visual storytelling, and experience on digital product surfaces
- Proven ability to define and scale design systems, visual frameworks, or content production workflows
- Experience collaborating with UX, product, and research to shape content strategy and experience design
- High proficiency in Adobe Creative Cloud
- Hands-on experience with generative AI tools, including writing and refining prompts
- Familiarity with prompt engineering practices and generative AI platforms beyond Adobe's ecosystem
- Experience developing scalable production pipelines or templated content systems.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
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AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $274,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $189,400 - $274,300 In New York, the pay range for this position is $189,400 - $274,300
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.