Strategic Events Lead

at Cursor · Coding AI · San Francisco, CA · Marketing

This role owns the strategic events program for Cursor, focusing on driving engagement with enterprise accounts and generating pipeline. Responsibilities include event planning, budget management, booth build-out, onsite execution, designing executive engagement programs, and tracking pipeline attribution. The ideal candidate has experience in strategic events at high-growth B2B/enterprise software companies, operational excellence, and a revenue marketing mindset.

What you'd actually do

  1. Build and own Cursor's Strategic Events plan, including annual event calendar, prioritization framework, and budget allocation across tier-one and tier-two conferences
  2. Partner with our internal Brand Studio on end-to-end booth and activation build-out, including vendor management, creative direction, messaging, and experiential design targeted at executive enterprise buyers
  3. Drive onsite execution — managing logistics, staff scheduling, run-of-show, and real-time problem solving across all events
  4. Design executive engagement programs at events, including hosted dinners, private briefings, roundtables, and VIP experiences tied to target account lists
  5. Partner closely with enterprise sales and SDR teams to identify priority accounts, coordinate pre-event outreach, and ensure follow-through post-event

Skills

Required

  • Strategic events program ownership
  • B2B/enterprise software experience
  • Pipeline generation accountability
  • Booth and executive activation experience
  • Operational excellence
  • Revenue marketing mindset
  • CRM and marketing automation tools (Salesforce, HubSpot)
  • Executive presence
  • Ability to thrive in fast-paced, ambiguous environments
  • Willingness to travel frequently

What the JD emphasized

  • direct accountability for pipeline generated
  • know what moves enterprise buyers
  • operational excellence
  • think like a revenue marketer
  • measuring event ROI
Read full job description

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

About the role

We're looking for someone to own Cursor's strategic events program — from annual planning and budget ownership to booth build-out, activations, and onsite execution. This role is focused on one outcome: driving meaningful engagement with executives at target enterprise accounts and turning that engagement into pipeline. You'll work closely with enterprise sales and marketing to make every event a precision instrument for revenue.

What you'll do

  • Build and own Cursor's Strategic Events plan, including annual event calendar, prioritization framework, and budget allocation across tier-one and tier-two conferences
  • Partner with our internal Brand Studio on end-to-end booth and activation build-out, including vendor management, creative direction, messaging, and experiential design targeted at executive enterprise buyers
  • Drive onsite execution — managing logistics, staff scheduling, run-of-show, and real-time problem solving across all events
  • Design executive engagement programs at events, including hosted dinners, private briefings, roundtables, and VIP experiences tied to target account lists
  • Partner closely with enterprise sales and SDR teams to identify priority accounts, coordinate pre-event outreach, and ensure follow-through post-event
  • Build and track a pipeline attribution model for events, measuring influence on enterprise opportunities and closed-won revenue
  • Manage relationships with event vendors, production agencies, and conference organizers to negotiate sponsorships, speaking slots, and premium placements
  • Coordinate internally across brand, content, and product marketing to ensure consistent messaging and compelling collateral at every activation
  • Develop repeatable event playbooks so the program scales efficiently as Cursor's enterprise motion grows

You may be a fit if

  • You have owned a strategic events program at a high-growth B2B or enterprise software company, with direct accountability for pipeline generated
  • You've built booth experiences and executive activations for major industry conferences (RSA, AWS re:Invent, Gartner, Dreamforce, or similar) and know what moves enterprise buyers
  • You are operationally excellent — you can manage multiple simultaneous events, vendors, and stakeholders without dropping details, even across time zones
  • You think like a revenue marketer: every event decision is filtered through "does this get us in front of the right accounts and move pipeline?"
  • You are comfortable using CRM and marketing automation tools (Salesforce, HubSpot, or similar) to track account engagement and measure event ROI
  • You have strong executive presence and can hold a room — whether that's running a VIP dinner, briefing a Fortune 500 CTO, or representing Cursor on a conference stage
  • You thrive in fast-paced, ambiguous environments, can build from zero, and don't wait for permission to move
  • You are willing to travel frequently and go above and beyond when it matters

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