About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.
Available Locations: Austin, TX or San Francisco, CA or New York, NY or London, UK
The Role
The internet is at a crossroads. As generative AI transforms how information is consumed, the relationship between content creators, publishers, and the infrastructure that supports them is being rewritten. Cloudflare sits at the center of this shift.
We are looking for a Strategic Partnerships Director to lead our strategy at the intersection of Content, Publishers, and AI. This is a high-impact, visionary role focused on defining Cloudflare’s position as the essential toolkit for the "AI-Native" internet. You will be responsible for creating the messaging, tools, and experiences that empower publishers to regain transparency, control, and monetization in a world of LLMs and automated crawlers.
Key Responsibilities
You will lead the charge in helping the world’s most influential content owners navigate the transition from a search-first to an AI-first ecosystem.
- Strategic Messaging: Develop the core value proposition for Cloudflare’s AI products, specifically anchored in the "Three Cs": Control (over bot access), Compensation (fair value for data), and Credit (proper attribution).
- Insights-Driven Strategy: Lead deep-dive research into the challenges facing premium publishers, using those insights to influence both marketing campaigns and the product roadmap.
- Content & Social Scale: Oversee the creation of high-fidelity collateral—from technical 1-sheeters and web experiences to social-first "sizzle" content that cuts through the noise.
- Market Leadership: Represent Cloudflare at the world’s most influential stages (Davos, SXSW, Cannes) to advocate for the protection and growth of human-generated content.
Example Deliverables & Workstreams
You will be expected to own and execute a sophisticated mix of strategic and tactical outputs:
Workstream
Goals
Key Tactics
Marketing Insights
Define the ICP and understand shift in traffic/revenue patterns for content owners.
10-20 premium interviews; Scaled surveys (50-100 owners); Desk research using DeepSeek-V3 & GPT-5.
Product Marketing
Build the foundational "Messaging House" and external sales enablement.
Core Comm Docs, Pitch Decks, Case Studies, and dedicated Cloudflare web experiences.
Product Strategy
Align the product roadmap with evolving customer needs.
External-facing Product Direction Decks and roadmap documentation.
Growth & Lifecycle
Build a high-touch pipeline to engage leadership at major media/content brands.
Roundtables for content CEOs; Sizzle reels for LinkedIn/YouTube; Webinars and Op-Eds.
Requirements
- 10+ years of experience in Marketing, with a heavy emphasis on Product Marketing, Strategy, or Growth within the SaaS, Media, or AI sectors.
- Deep understanding of the AI landscape: You aren't just a user of AI; you understand the tension between LLM training and intellectual property.
- Executive Presence: Proven ability to host roundtable dinners for C-suite leaders and speak at major industry events like CES or Cannes.
- Analytical Rigor: Ability to turn raw survey data and interviews into a coherent persona and segmentation strategy.
- Storytelling Flair: You can take complex infrastructure concepts and turn them into a compelling narrative about the "future of the internet."
Why Cloudflare?
Cloudflare is helping to build a better Internet. As AI changes the way the world communicates, we are the ones ensuring that the creators who fuel these models have the tools to survive and thrive. Join us in shaping the rules of engagement for the next era of technology.
Compensation
Compensation may be adjusted depending on work location.
- For Bay Area based hires: Estimated annual salary of $200,000 - $268,000
- For New York City based hires: Estimated annual salary of $190,000 - $255,000
Equity
This role is eligible to participate in Cloudflare’s equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
**Project Galileo**: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
**1.1.1.1**: We released1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by ourprivacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.