The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.
Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.
The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.
What we do:
The Strategic Positioning team is the sales enablement arm of The Trade Desk’s client-facing organization, focused on accelerating revenue growth through best‑in‑class strategic storytelling. The team partners closely with Sales and Client Services and works cross‑functionally with Product, Marketing, Insights, Business Intelligence, and Training to ensure sales narratives are aligned to platform capabilities, roadmaps, and The Trade Desk’s position in the broader AdTech ecosystem.
As a Strategic Positioning Manager, you will serve as a dedicated strategic partner to a North America sales team, supporting a CPG book of business. You will integrate directly with sellers to drive upsell and expansion initiatives intended to advance advertiser and agency relationships and revenue.
You will lead the development of bespoke, client‑specific sales narratives for priority opportunities, translating complex platform capabilities into clear, compelling stories that drive revenue. These narratives will be designed for reuse and scale, with ongoing optimization informed by seller and client feedback.
At the Manager level, you will help execute the sector’s long‑term vision by identifying emerging industry trends, shaping how key topics are positioned for agency partners, and scaling that work across the broader Strategic Positioning organization. You will be expected to navigate ambiguity, balance competing priorities, and operate effectively in high‑pressure, high‑volume environments.
This role is ideal for a strategic, detail‑oriented storyteller with a passion for simplifying complexity. You will become a subject matter expert on The Trade Desk platform and own the creation of sales collateral that clearly communicates technical concepts to agencies and advertisers. You are data‑driven, proactive, and collaborative, and you thrive in a fast‑moving environment where you serve as a trusted advisor to sales leadership and frontline sellers. An affinity for marketing, AdTech, and data‑driven storytelling—and a desire to shape the future of advertising—is essential.
What you'll do:
Strategic Partnership: Work with a team of sellers, Strategic Positioning team members, and others, on in-market narratives and bespoke pitch development for meetings; project manage entire process from concept to completion.
Collateral Creation: Lead and steward priority client and scaled narratives by setting clear strategic direction, ensuring consistency across sellers and holding contributors accountable to quality and impact. Anticipate the sales team’s need for new materials and insights by regularly meeting with sales and attending pitches to gain a first-hand understanding of how current materials are “landing” and current client challenges, priorities and objections.
Tactical Execution: Collaborate with cross-functional stakeholders and manage the execution of reactive requests, to ensure accurate and customized responses that maximize The Trade Desk’s chances for winning new opportunities.
Customer Advocacy: Become a consultant to internal stakeholders by understanding and sharing client (agency or advertiser) needs, relevant regional/vertical/competitive business dynamics, and a strong POV about The Trade Desk’s positioning in the marketplace.
Who you are:
Passionate and knowledgeable about sales marketing and the advertising industry.
Interested in the most powerful form of digital advertising...programmatic.
With 6+ years of level relevant experience in sales development, media planning, digital strategy, sales/corporate strategy or consulting; ideally within Ad Tech, a media agency, the television or streaming industry or media consulting.
Experienced working across several channels, preferably including CTV and DOOH.
A customer-focused, strategic and analytical thinker who can execute tactically to formulate a cohesive narrative utilizing a data-driven approach. Experienced in research undertaken using both internal and external tools which can then be used to develop insights for clients.
An independent worker, self-motivated and determined; also able to work well with ambiguity, able to align priorities with key stakeholders, remains calm under pressure and use initiative to get the job done.
An excellent communicator, with the proven ability to articulate thoughts and ideas to internal and external stakeholders through superior written and verbal communication skills.
A team player who participates and leads discussions; share best practices and knowledge with other Strategic Positioning members globally.
A quick learner who’s able to grasp new technology and product changes and able to turn a concept or idea into substantive sales materials.
Meticulous attention to detail and able to produce high-quality work that represents The Trade Desk in-market.
Highly proficient in Excel, PowerPoint, Word, Salesforce (RFP/I management software desirable).
CPG experience and fluency preferred.
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The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is
$85,300—$156,400 USD
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.