Subscription Pricing & Growth Manager, Cnn Digital Products & Services

Warner Bros Discovery Warner Bros Discovery · Media · New York, NY +2 · Creative, Content & Editorial

The Subscription Pricing & Growth Manager will own the strategy and operations of CNN’s direct-to-consumer subscription pricing and offers portfolio, helping define how we price, when and how we discount, and how offers are deployed across the subscriber lifecycle to drive sustainable growth. This role requires a data-driven approach to pricing and promotions that balances subscriber growth with long-term value, partnering closely with Growth, Product, Finance, and Partnerships to evaluate pricing opportunities, model tradeoffs and operationalize offers across channels.

What you'd actually do

  1. Own the end-to-end pricing and offers portfolio for CNN’s direct-to-consumer subscription business including base plans, promotional offers, win-backs, and partner bundles.
  2. Develop frameworks to evaluate pricing and promotional strategies, including impacts on acquisition, conversion, retention, and LTV.
  3. Analyze subscriber behavior and lifecycle performance to identify opportunities to optimize pricing, reduce churn, and improve long-term value.
  4. Partner with Growth and Strategy teams to model and recommend pricing and offer strategies based on market conditions, channel performance, and audience segments.
  5. Lead the operational execution of offers across platforms, working cross-functionally with Product, Marketing, Legal, and Distribution partners.

Skills

Required

  • subscription businesses
  • pricing strategy
  • growth analytics
  • product/monetization roles
  • DTC, streaming, SaaS, or consumer tech experience
  • Strong analytical skills
  • translate data into insights and recommendations
  • Experience working cross-functionally
  • Highly organized
  • attention to detail
  • manage multiple priorities
  • Excellent written and verbal communication skills
  • presenting insights to stakeholders

What the JD emphasized

  • subscription businesses
  • pricing strategy
  • growth analytics
  • product/monetization roles