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Job Category
Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Salesforce is looking for a high-impact, data-driven Product Marketing Lead to help design and execute the awareness and adoption strategy for Success Plans. This role is critical in ensuring customers realize the full value of their Success Plan investment.
You will be responsible for translating complex offerings into simple, customer-focused messaging and executing programs that increase awareness and engagement. Working cross-functionally with Customer Success, Sales, and Partners, you will help ensure customers and sellers understand how Success Plans accelerate time to value, improve productivity, and support long-term growth. Success in this role means more customers choosing, using, and realizing value from Success Plans.
Key Responsibilities
Execute awareness and adoption programs
- Plan, execute, and iterate marketing programs that drive awareness and adoption of Success Plans across digital and events.
- Create and distribute adoption-focused content that shares best practices to help our customers be successful with Salesforce
- Partner cross-functionally with Cloud PMM teams to activate campaigns across key customer touchpoints.
Enable sellers and partners
- Create decks, talk tracks, FAQs, and playbooks that help sellers and partners better understand Success Plans and when and how to bring Success Plans into customer conversations.
- Work with sellers to deliver targeted content designed to help their accounts increase Success Plan adoption.
AI-first approach
- Leverage AI tools to accelerate content creation, including drafting campaign assets and enablement materials.
- Use AI to synthesize research, analyze customer insights, and identify trends that inform positioning and programs.
- Apply AI to scale personalization and tailor messaging for different audiences and customer segments.
Show up clearly and confidently at events
- Shape how Success Plans show up at Dreamforce, World Tours, Salesforce+, webinars, and field events.
- Help identify the right stories, speakers, and demos to help drive Success Plan awareness and adoption, without overcomplicating the message.
Requirements
- 5+ years of experience in product marketing, services marketing, or go-to-market roles, supporting complex B2B offerings.
- Strong communication and storytelling skills, with the ability to turn complex ideas into clear, practical messages for sellers, partners, and customers.
- Experience working closely with Sales, Customer Success, and Product teams in a highly matrixed environment.
- Highly organized, able to manage multiple priorities, and comfortable working in a fast-moving environment.
- Clear, confident communicator with a customer-first mindset and a bias for action.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.