Technical & Competitive Sales Solutions Manager

Figma Figma · Enterprise · United States · Sales

This role focuses on positioning and differentiating Figma's cross-product technical solutions, including AI features, against competitors. It involves developing technical messaging, creating sales assets, and influencing product roadmaps to drive pipeline growth and revenue. While AI is a component of Figma's product, this role is primarily in product marketing and sales enablement, not direct AI/ML development.

What you'd actually do

  1. Develop differentiated technical messaging and positioning to show Figma’s strengths across product, design, and engineering workflows, aligned to Figma’s sales narrative
  2. Collect and synthesize multi-source intelligence (customer and sales feedback, industry research, analyst insights, sales data, etc.) to identify actionable competitive trends and dynamics
  3. Create high-impact technical and competitive assets, including architectures, battlecards, objection-handling frameworks, customer-facing materials, and segment-specific guides
  4. Establish scalable intake channels for competitive and buyer feedback, along with a framework for distributing insights across product and GTM stakeholders to influence company strategies
  5. Partner with the product team to understand and influence Figma’s product roadmap, funneling buyer feedback to highlight emerging customer needs and identify opportunities for new features that would increase differentiation and product-market fit

Skills

Required

  • competitive intelligence
  • product marketing
  • sales
  • go-to-market strategy
  • technical messaging
  • positioning
  • competitive analysis
  • asset creation
  • sales enablement
  • product roadmap influence
  • analytical rigor
  • storytelling
  • enterprise sales motions
  • process creation
  • critical thinking
  • problem-solving
  • communication
  • presentation skills

Nice to have

  • customer facing experience
  • Figma product experience
  • technical experience (building products, coding/development)

What the JD emphasized

  • shape how Figma positions our cross-product technical solutions
  • differentiated from both established and emerging competitors
  • define our technical narrative and solutions
  • translate competitive insights into clear and differentiated positioning
  • deliver high-impact field assets and enablement that drive pipeline growth and revenue
  • ensure technical and competitive insights inform GTM strategy, product direction, and field execution
  • strong understanding of enterprise sales motions
  • build something new
  • elevate Figma’s technical and competitive capabilities
  • strengthen our overall sales strategy
  • 4+ years of experience in competitive intelligence, product marketing, sales, or a related field
  • 4+ years of either go-to-market or direct work experience in software engineering, product development, or a related technical field
  • Process creation experience
  • Strong analytical, critical thinking, and problem-solving skills
  • Excellent communication, presentation, and storytelling skills