Technical Program Management Director, Digital Marketing

Salesforce Salesforce · Enterprise · San Francisco, CA

Salesforce is seeking a Technical Program Management Director for Digital Marketing to lead programs for email and messaging platforms. The role involves transforming the email marketing strategy and building a next-generation agentic email platform powered by Marketing Cloud and Data Cloud. The TPM will manage large-scale, cross-functional initiatives, ensure effective communication, and drive programs from beginning to end, aligning with executive leadership and cross-functional teams.

What you'd actually do

  1. Lead programs by aligning across program scope, and release planning, as well as aligning one or more teams on vision, and business goals, crafting program structure, and securing cross-functional alignment.
  2. Drive teams through the Software engineering experience using Agile and analytical and technical skills.
  3. Drive Steering Committee meetings with key partners for each program to help make key decisions, remove obstacles, and address key program issues. Be the key driver to ensure business goals are met and drive the strategic vision of each program.
  4. Develop strong partnerships with key functional team members to drive focus on business goals. Be a trusted partner for executive management to ensure program success.
  5. Partner with cross-functional teammates to drive workgroup alignment meetings to address tactical release issues, dependencies, team status, production issues, metrics review, achievements, etc. (cross-functional - Product Owners, Marketing, Scrum Leads, UX, CX,).

Skills

Required

  • enterprise software/technical program or engineering management experience
  • conducting and leading SaaS product development programs
  • SaaS business model and its product development lifecycle
  • analytical and problem-solving skills
  • detail orientation
  • software development lifecycle
  • agile methodologies
  • establish credibility and rapport with senior executives and team members
  • organizational, communication, and relationship-building skills
  • driving consensus
  • cross-functional, matrix management environment
  • Portfolio Management

Nice to have

  • AI CRM
  • agentic era
  • Agent-first platforms
  • transform traditional ways of working with AI
  • AI agents accelerate your impact

What the JD emphasized

  • transform Salesforce’s email marketing strategy, technology, and operations
  • building a next-generation agentic email platform
  • drive programs to build Agent-first platforms
  • transform traditional ways of working with AI