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**Job Function: **
Marketing
**Job Sub Function: **
Strategic Marketing
Job Category:
People Leader
All Job Posting Locations:
Palm Beach Gardens, Florida, United States of America, Warsaw, Indiana, United States of America
Job Description:
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
DePuy Synthes is recruiting for a U.S. Downstream Senior Marketing Manager, VELYS™ Robotic-Assisted Solution (Knee), located in Palm Beach Gardens, FL, or Warsaw, IN.
Interested in leading U.S. commercialization and adoption for enabling technologies in Joint Reconstruction? This Senior Marketing Manager will report to the Director, VELYS Knee Marketing, and lead a team of marketing managers accountable for downstream strategy and execution to accelerate customer acquisition, utilization, and retention for the VELYS Knee platform. The role owns go-to-market planning and launch excellence for new software and hardware releases, and drives performance of the installed base through segmentation, positioning, messaging, integrated campaigns, and field enablement. In close partnership with Sales, Field Marketing, Supply Chain, Sales Operations, and global marketing partners, this leader will translate market insights into actionable commercial plans that improve the customer experience and help us outpace the market.
To deliver results, the Senior Marketing Manager will work closely with surgeon customers and key accounts to identify adoption barriers, sharpen value messaging, and build programs that drive consistent utilization. This role will partner cross-functionally to deliver commercial readiness—including training and education assets, selling materials, field communications, pricing and contracting inputs, and customer engagement plans—while establishing and tracking KPIs to optimize performance over time. Beyond the U.S. scope, this position will collaborate with regional markets to share best practices for launches, competitive response, and customer experience. Partnering with R&D and upstream marketing teams will help ensure downstream requirements are reflected in release priorities, workflow design, and user experience enhancements. Robotic surgery is a fast-paced, dynamic market that requires an adaptable mindset and an entrepreneurial spirit; the role will evolve over time based on market trends and innovation launches.
KEY RESPONSIBILITIES
· Own and execute the downstream commercialization strategy for the VELYS Knee platform in the U.S., including positioning, messaging, segmentation, and customer adoption plans.
· Lead go-to-market planning and launch excellence for software and hardware releases, ensuring field readiness (tools, training, communications) and clear success metrics.
· Optimize performance of the installed base by developing programs that drive utilization, improve customer experience, and strengthen retention across key segments and accounts.
· Partner cross-functionally with Sales, Field Marketing, Global Education, Supply Chain, Sales Operations, and R&D to remove adoption barriers and deliver a differentiated user experience.
· Lead and develop a team of marketing managers; set priorities, coach performance, and ensure disciplined execution across multiple initiatives.
· Represent the platform at key society meetings and customer engagements; support clinical and commercial discussions with surgeon customers and key opinion leaders.
· Monitor market trends, competitive dynamics, and customer insights related to primary knee workflows and robotics; translate insights into actions that improve share and growth.
QUALIFICATIONS
· Education
o Bachelor’s degree required; MBA preferred.
· Preferred experience and skills
o 5+ years of relevant marketing, product management, and/or product introduction experience.
o Joint Reconstruction marketing experience
o Experience with upstream and/or downstream marketing.
o Experience supporting society meeting engagement.
o Experience in medical devices and/or orthopedics.
o Experience with MedTech capital equipment and clinical procedural understanding.
o Proven ability to monitor, analyze, and report on business performance to inform strategy.
o Experience with financial modeling and commercial go-to-market models.
o Ability to prioritize and successfully lead multiple projects and competing priorities.
o Exceptional interpersonal and presentation skills.
o Ability to work with cadavers and within an operating room setting.
o Up to 40% domestic and limited international travel, including overnights and occasional weekends.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.
**Required Skills: **
Preferred Skills:
Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management {+ 2 more}