(usa) Manager, Business Analysis and Insights

Walmart Walmart · Retail · Los Angeles, CA

This role focuses on media and entertainment category analyses, campaign measurement, and understanding viewer behaviors using proprietary ACR technology. It involves coordinating with sales, marketing, and product teams to drive strategic initiatives and advocate for advertising through data insights. The role requires expertise in data analysis, advertising industry best practices, and communication of complex data insights.

What you'd actually do

  1. Create Media & Entertainment category analyses, case studies, and quarterly business reviews.
  2. Coordinate with sales, account planning, and account management to understand client needs and recommend tailored solutions.
  3. Partner with marketing and product management teams to align strategies and ensure asset availability.
  4. Advocate for VIZIO advertising through campaign measurement, research, and industry expertise.
  5. Utilize Inscape’s proprietary ACR technology to identify new applications and surface viewership trends.

Skills

Required

  • Expertise in data analysis and insights, with a focus on media and entertainment.
  • Proven experience in coordinating with sales and marketing teams to drive strategic initiatives.
  • Strong understanding of advertising industry best practices and campaign measurement.
  • Proficiency with proprietary technology and datasets, particularly in TV viewing.
  • Ability to communicate complex data insights to various stakeholders effectively.
  • Bachelor's degree in Business, Analytics, Statistics, or related field and 2 years’ experience in data analytics, project management, business, or related area OR 4 years' experience in data analytics, project management, business, or related area.

Nice to have

  • Master's degree in Business, Analytics, or related field
  • Project Management Certification
  • Six Sigma certification
  • Statistical Programming Language