(usa) Senior Analyst, Advanced Analytics

Walmart Walmart · Retail · Hoboken, NJ +1

This role focuses on media analytics and strategy within Walmart Connect, a digital advertising business. The Senior Analyst will be responsible for analyzing media performance, developing insights for suppliers, optimizing media strategies, and collaborating with cross-functional teams. The role requires proficiency in data analysis tools like SQL, Python, and R, as well as data visualization platforms. It also involves mentoring junior associates and driving innovation in analytics processes. The role is not directly involved in building or researching AI/ML models but uses data analysis to support advertising and media strategy.

What you'd actually do

  1. Oversee the creation of comprehensive media measurement deliverables in a timely manner, translating data analyses into actionable insights for suppliers and stakeholders.
  2. Provide strategic insights and recommendations while managing multiple analytics projects and ensure timely and efficient delivery.
  3. Collaborate with cross-functional teams (sales, product marketing, and client services) to align media strategies with overall business objectives.
  4. Drive innovation in analytics by implementing new solutions, streamlining processes, and ensuring alignment with industry best practices.
  5. Provide mentorship and performance management for team members, fostering a culture of excellence and continuous improvement.

Skills

Required

  • SQL
  • Python
  • R
  • Tableau
  • Power BI
  • media mix modeling
  • attribution analysis
  • lift studies
  • campaign measurement
  • ad inventory optimization
  • audience targeting strategies
  • programmatic buying
  • project management
  • stakeholder engagement
  • cross-functional collaboration

Nice to have

  • media measurement
  • digital advertising
  • retail media
  • data analytics
  • reporting

What the JD emphasized

  • 5+ years of experience in media measurement, digital advertising, or retail media, with a focus on data analytics and reporting.
  • Proficiency in SQL, Python and/or R as well as data visualization tools (e.g., Tableau, Power BI) to analyze and present insights effectively.
  • Proven track record in project management, balancing multiple priorities, and delivering high-quality results on time.
  • Excellent communication and interpersonal skills, with experience in stakeholder engagement and cross-functional collaboration.
  • measurement frameworks (media mix modeling, attribution analysis, lift studies)
  • retail media expertise (campaign measurement, ad inventory optimization, audience targeting strategies)
  • understanding of digital advertising ecosystems (programmatic buying, walled gardens, consumer insights