Do you love brand strategy and advertising development? Like to think creatively about how to solve business challenges? Are you a storyteller that can effectively distill a complex business strategy down to motivating language and visuals. Delivering powerful solutions to amplify the Chase brand, and engaging customers in exciting new ways are core missions for the Brand team at Chase.
As a Vice President, Brand Manager on the Chase Brand management team, you will build upon your knowledge of interpreting customer insights, positioning strategy, creative brief writing, advertising development, agency partnership, and integrated media and communications planning to deliver key business and brand goals. You will support individual projects while being part of something larger-- the collaborative team mission towards building powerful and increasingly progressive Chase master brand.
You should have a passion for advertising, creativity, and brand innovation, showing education and early career interest in marketing and/or advertising. You should be driven by intellectual curiosity, thrive in the rapidly evolving landscape of media, creative and technology, and love collaboration and working across teams to successfully execute high performing content.
Job Responsibilities:
- Maintain an understanding of Chase brand purpose, strategy, and standards to facilitate effective brand stewardship and cohesion across all go-to-market efforts
- Understand the business and marketing objectives, championing brand solutions to deliver on business goals
- Develop and grow strong working relationships with line of business partners to provide strategic and tactical brand and advertising support
- Display a dedication to being part of a team and growing together, supporting broader initiatives than an individual remit
- Partner with marketing research team to uncover key consumer insights and test creative ideas and work
- Co-lead the development strategy and messaging that sets the course for powerful creative
- Help deliver inspiring direction for our world class creative agency partners to develop integrated, breakthrough advertising and messaging strategies
- Manage day-to-day production and implementation of advertising and content tactics across integrated channels spanning video, digital, mobile, social, print, audio, out of home
- Drive emerging media and technology initiatives forward, including AI, evolving owned digital spaces, unbranded content and more.
- Partner with functional marketing teams including media, social, digital, PR, and analytics to drive cohesive creative campaigns and measurement through full lifecycle
Required qualifications, capabilities and skills:
- Bachelor's Degree required in Marketing, Advertising, Communications
- 6+ years of experience with demonstrated time in marketing communications/brand and advertising execution roles
- AI industry knowledge of strategy, planning and implementation
- Ability to concept, manage and effectively socialize project timelines and deliverables, guiding cross-functional teams to ensure integrated execution cross all channels
- Effective budget manager able to stay close to all cost details associated with a project and hold others to account
- Excels in a dynamic, fast-paced, fluid environment with ability to manage multiple initiatives simultaneously and perform under pressure within tight deadlines
- Strong business and marketing acumen with ability to distill marketing objectives and insights, and create viable jumping off points for creative strategy/exploration
- Partner with Brand leads to deliver clear, distinct and motivating creative briefing sessions with both external agencies and internal teams
- Rigor to consistently leverage customer insights/data to propel campaign effectiveness and business results,
evaluate creative strategies and concepts, and give confident and constructive feedback both in moment, and through aligning comprehensive consensus across all stakeholders
- Support video and digital creative production and execution
- Innate talent to be a strong storyteller, who can craft presentations to align and build confidence in direction
Preferred qualifications, capabilities and skills:
- MBA is a plus
- Affluent/ Wealth segment marketing, advertising experience
- Proven ability to take initiative and achieve results
- Excellent analytical, problem solving and planning skills
- Strong collaborator with interpersonal and presentation skills (including digital presentation design)