Vice President, Demand Generation

Iterable Iterable · Enterprise · United States · Remote · Marketing

This role is for a VP of Demand Generation at Iterable, an AI-powered customer engagement platform. The role focuses on driving predictable pipeline growth, accelerating deal velocity, and ensuring operational excellence across the marketing organization. It involves owning global demand programs, marketing operations, and analytics, and requires strong leadership and cross-functional collaboration.

What you'd actually do

  1. Own the global revenue marketing strategy and outcomes
  2. Lead and scale demand generation programs
  3. Own Marketing operations and analytics
  4. Operate with rigor and credibility
  5. Build and lead a high-performing team

Skills

Required

  • 12–18+ years of experience in B2B SaaS demand generation or revenue marketing roles
  • Proven track record of owning pipeline in mid-market and enterprise contexts
  • Deep experience across field marketing, ABM, integrated campaigns, and paid media
  • Strong operational mindset, comfortable with martech stacks, forecasting, attribution, and performance metrics
  • High credibility with Sales, Finance, and executive stakeholders; strong cross-functional leadership
  • Ability to balance strategic thinking with operational excellence and execution
  • Demonstrated ability to invent creative programs that break through competitive noise
  • Experience leading and scaling high-performing global teams
  • Clear, executive-level communicator capable of simplifying complex tradeoffs

What the JD emphasized

  • AI-powered customer engagement platform
  • enterprise-grade security and compliance
  • proven track record of owning pipeline in mid-market and enterprise contexts
  • strong operational mindset, comfortable with martech stacks, forecasting, attribution, and performance metrics
  • high credibility with Sales, Finance, and executive stakeholders; strong cross-functional leadership
  • demonstrated ability to invent creative programs that break through competitive noise
  • experience leading and scaling high-performing global teams