J.P. Morgan Asset & Wealth Management is a global leader in investment and wealth management. Its clients include institutions, high-net-worth individuals, and retail investors in every major market throughout the world. The division offers investment management across all major asset classes, including equities, fixed income, alternatives, multi-asset, and money market funds. For individual investors, the business also provides retirement products and services, brokerage and banking services—including trusts and estates, loans, mortgages, and deposits.
As the Vice President-Investments Product Marketing within J.P. Morgan Asset & Wealth Management, you will play a vital role in the conception and delivery of strategic marketing priorities, campaigns, and content for fixed income, equity, and multi-asset investments. You will be responsible for the strategic marketing and execution of all wealth management investment, banking, and trust products for UHNW and institutional clients.
Job responsibilities
- Partner closely with investments product team members and marketing leadership to build and implement strategic marketing plans that promote engagement and adoption among various client segments and prospects.
- Collaborate across multiple marketing groups and the investments product team to build a client-facing narrative that communicates the value of investments to a variety of client types and personas. Lead the creation and execution of strategic marketing campaigns designed to promote measurable flows to the platform. Create content programs, websites, and other marketing deliverables to ensure commercial success.
- Deliver creative, compelling, and innovative content marketing that enhances positioning and improves the consistency and impact of global marketing initiatives to promote revenue.
- Innovate using LLM and other AI tools to create more efficient and effective marketing.
- Develop impactful content, collateral, and processes that improve the consistency and impact of the standard product experience and align positioning globally.
- Work effectively with a wide range of stakeholders across all levels, regions, and channels.
- Support the promote towards broader and more impactful use of digital channels and greater utilization of campaign content.
Required qualifications, capabilities, and skills:
- BA or BS degree.
- 8+ years of marketing experience, in financial services, with a demonstrated track record of success and increasing responsibilities.
- Knowledge of financial services.
- Prior experience partnering with a wide variety of stakeholders to meet common objectives.
- Solid writing/editorial skills and prior experience delivering impactful marketing tactics for print and digital channels.
- Strong project management skills—able to manage multiple priorities, communicate progress, and effectively track deliverables to completion.
- Ability to build relationships and influence across a large, matrixed organization.
- Demonstrated ability to work both independently and as part of a collaborative team.