We are seeking a dynamic marketer to help drive growth across our Global Private Bank by building sophisticated marketing strategies for ultra-high-net-worth clients. This role partners closely with business leaders and subject matter experts to create modern digital content experiences that deepen engagement, support commercial priorities, and deliver measurable outcomes.
As the Vice President of Product Marketing within the Private Bank, you will play a critical role in shaping how we bring our capabilities to market across priority product areas. You will translate complex financial concepts into compelling, client-centric marketing strategies and deliver multi-format content experiences, personalized by audience segment. This role is well suited for a strategic, data-driven marketer who thrives in a fast-paced, highly collaborative environment.
Job Responsibilities
- Partner closely with senior business leaders and subject matter experts across product areas to develop marketing strategies that support business growth and commercial priorities
- Build compelling, client-centric narratives that translate complex financial concepts and investment capabilities into clear, differentiated marketing
- Lead the development of digital content experiences designed to engage ultra-high-net-worth clients and drive measurable business results
- Advance personalized marketing strategies that deliver relevant content experiences tailored to client needs and interests
- Develop integrated content strategies across multiple formats and channels, including web, email, video, articles, and other digital media
- Drive a rapid test-and-learn approach to content and campaign optimization, using data and performance insights to continuously improve results
- Leverage analytics and market insights to inform decision-making, measure impact, and identify opportunities for optimization
- Build strong partnerships across marketing, digital, analytics, product, and business teams within a global, matrixed organization
- Manage multiple priorities and stakeholder groups while maintaining a high standard of quality, accuracy, and execution
- Contribute to the ongoing evolution of marketing capabilities, including scalable content production, personalization, digital innovation, and new ways of working
Required Qualifications, Capabilities, and Skills
- 8+ years of experience in marketing; experience in financial services, wealth management, private banking, asset management, or a related field
- Demonstrated success developing marketing strategies in partnership with senior stakeholders and subject matter experts
- Exceptional storytelling skills, with the ability to simplify complex concepts into clear, compelling, client-facing marketing
- Proven ability to build relationships, influence partners, and work effectively across a complex stakeholder environment
- Highly adaptable, with the ability to navigate change and help evolve marketing approaches in a dynamic environment
- Familiarity with AI tools, agents, automation, or other emerging technologies that support content creation, optimization, personalization, or team efficiency
- Active problem solver with strong judgment, attention to detail, and execution discipline
- Bachelor’s degree