At J.P. Morgan Asset Management, we are committed to harnessing the power of Generative AI to transform our marketing capabilities. We seek candidates who are passionate about experimenting with the latest Gen AI tools and eager to help shape the future of marketing in a rapidly evolving industry. If you thrive on staying ahead of emerging trends, enjoy hands-on experience with cutting-edge technology, and are excited to collaborate with a diverse team of creative experts, we invite you to join us. Together, we will explore new possibilities in marketing strategy formulation, content creation, and analytics—empowering our teams to adapt and excel in a new marketing era.
As the Vice President Public Pensions Marketing Strategy Lead in Asset Management, you will design and execute cutting-edge marketing initiatives tailored to institutional investors at premier public pensions in the U.S. You will champion the adoption of next-generation marketing tools and strategies, including the use of generative AI, to elevate our client engagement and position J.P. Morgan as a leader in institutional marketing innovation. You will report to the Head of North America Institutional & Retirement Marketing, and collaborate across marketing, sales, and product teams to deliver measurable impact and drive the marketing of the future.
Job Responsibilities:
- Develop and execute marketing strategies specifically for public pension institutional investors, aligning closely with sales and product partners.
- Lead the integration of generative AI and advanced marketing technologies to enhance campaign effectiveness, personalization, and operational efficiency.
- Drive innovative, data-driven marketing programs across digital, sponsorships, events, and content channels, with a focus on measurable outcomes and ROI.
- Oversee the creation and optimization of digital client journeys, ensuring a seamless and differentiated experience for institutional audiences.
- Collaborate with cross-functional teams to deliver high-impact marketing initiatives, including thought leadership, events, and strategic partnerships.
- Foster a culture of experimentation, intellectual curiosity, and continuous improvement, encouraging the adoption of new technologies and approaches.
- Build and manage robust data reporting frameworks to inform strategy and demonstrate marketing value.
- Serve as a thought leader and advocate for marketing innovation within the public pension segment.
Required Qualifications, Capabilities, and Skills:
- 8+ years of marketing experience, with a focus on institutional asset management.
- Experimental mindset with a willingness to test, learn, and scale new marketing approaches, especially applications of Generative AI.
- Experience and strong familiarity with leveraging third-party sponsorships (e.g., Markets Group, Institutional Investor) and proprietary events as key channels to engage institutional investors.
- Strong intellectual curiosity and passion for leveraging technology to transform marketing.
- Proven ability to lead cross-functional initiatives and influence stakeholders at all levels.
- Exceptional project management skills and attention to detail.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Word, PowerPoint, and Excel.
Preferred Qualifications, Capabilities, and Skills:
- Experience focusing on institutional investors at public pensions or related segments.
- Track record of driving marketing innovation and measurable business results.
- Strong relationship-building skills across sales, marketing, and product teams.
- Ability to thrive in a matrixed organization and collaborate across multiple locations.