Video Creative - Retail Engagement, Marketing & Merchandising

Apple Apple · Big Tech · Shanghai, Shanghai, China · Corporate Functions

This role is for a Video Creative within Apple's Retail Engagement, Marketing & Merchandising team in Shanghai. The individual will be responsible for creating digital content for social media, short films, and campaigns, with a focus on video content shot on iPhone. The role involves leading a creative studio, partnering with cross-functional teams, and managing the content creation process from idea to execution.

What you'd actually do

  1. Lead the capture plan and technical nuances for a digital content studio
  2. Stay connected to the business, the culture, and the nuances of Apple Retail
  3. Respond to strategic and editorial goals with creative solutions
  4. Develop ideas into prototypes, and deliver excellence in final work
  5. Absorb feedback, question assumptions, and articulate your point of view

Skills

Required

  • Video content creation
  • Campaign and social content development
  • Content optimization for social media
  • Creative problem-solving
  • Understanding of business and cultural nuances

Nice to have

  • Proficiency with Apple's ecosystem
  • User-centric design thinking
  • Visionary mindset
  • Strong design aesthetic
  • Brand value alignment

What the JD emphasized

  • 8+ years experience creating campaigns & social content
  • Portfolio demonstrating mastery of your craft with video content shot on iPhone
  • Deep experience in the making process from idea to execution
  • Proven ability to translate complexity into clear, compelling work that resonates with audiences
  • Deep understanding of creating and optimizing content for social media