Visual Designer, Lifecycle Marketing

Chime Chime · Fintech · San Francisco, CA · Creative Marketing

Visual Designer for Lifecycle Marketing at Chime, a fintech company. This role focuses on reimagining lifecycle marketing as a creative discipline, shaping experiences across email, push, and in-app channels. The designer will build creative systems for personalized engagement at scale and apply AI and emerging tools to transform campaign conception, production, and personalization. The role requires experience in lifecycle/product/marketing design, creative systems, cross-channel design, and AI-native thinking.

What you'd actually do

  1. Lead the creative direction for lifecycle marketing, defining how Chime engages members across key moments and journeys
  2. Turn lifecycle strategy into compelling, cohesive narratives that go beyond individual assets
  3. Apply AI and emerging tools to transform how lifecycle campaigns are concepted, produced, and personalized at scale.
  4. Partner with Growth to drive experimentation, using insights and performance data to evolve creative approaches
  5. Raise the bar for lifecycle creative, delivering work that is both brand-building and performance-driving

Skills

Required

  • 4-6+ years of experience in lifecycle, product, or marketing design
  • A strong point of view on creative systems and how to design for scale
  • Experience designing across lifecycle channels like email, push, in-app, and SMS
  • A track record of driving measurable impact through your work
  • A deep understanding of user behavior, journeys, and experimentation
  • Fluency in Figma and modern design systems, and AI-native thinking
  • Strong storytelling and communication skills, with the ability to influence cross-functional partners
  • The ability to own large areas of work and navigate ambiguity with confidence

What the JD emphasized

  • AI and emerging tools to transform how lifecycle campaigns are concepted, produced, and personalized at scale
  • AI-native thinking