To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
VP & CMO, Developer & Trusted Services
We are seeking a strategic and visionary VP & CMO to lead global product marketing for Salesforce’s Developer and Trusted Services portfolio, including developer tooling, Agentforce experiences, security, governance, backup, and operational trust services.
This role serves as the senior-most marketing leader for Developer and Trusted Services, acting as the primary counterpart to Product, Engineering, Sales, and Executive Leadership for platform strategy and go-to-market execution.
This leader will define Salesforce’s role in the era of AI and the Agentic Enterprise — positioning Salesforce as the platform where developers build, agents operate, and enterprises run with trust at scale. As organizations move toward agent-driven architectures, the combination of developer experience, interoperability, security, governance, and compliance becomes foundational.
The VP & CMO will own the global narrative, portfolio positioning, competitive strategy, and go-to-market execution across these critical platform capabilities. This leader will partner closely with Product, Engineering, Sales, Data 360, Informatica, MuleSoft, Tableau, Customer 360 Apps, Slack, and Agentforce leadership to ensure a differentiated, cohesive, and future-forward platform story.
The ideal candidate blends deep technical fluency, category storytelling, operational rigor, and strong executive presence.
Responsibilities
Strategic Narrative & Platform Vision
- Define and evolve Salesforce’s positioning for developers, operators, and enterprise architects
- Articulate Salesforce’s role as a trusted, developer-first platform in the era of AI and agents
- Shape the market narrative around agentic platforms, developer productivity, and governed execution at scale
- Lead messaging evolution as development shifts from traditional applications to agent-driven systems and workflows
Developer Platform, Ecosystem & Agentforce
- Own positioning and go-to-market strategy for Salesforce’s developer tooling and Agentforce experiences
- Define how developers build, orchestrate, and scale intelligent agents on Salesforce
- Drive clarity across low-code, pro-code, and AI-assisted development workflows
- Partner with Developer Relations, community, and ecosystem teams to grow and activate the builder ecosystem
Trusted Services: Security, Governance, Backup & Operations
- Define the value proposition for Salesforce’s security, data governance, backup, and operational trust services
- Position Salesforce as the most trusted and governed platform for enterprise data, applications, and AI workloads
- Lead messaging across governance, compliance, data lineage, resilience, and enterprise-grade reliability
- Connect trust and governance to enterprise priorities including risk, auditability, and regulatory requirements
Go-to-Market, Field Activation & Business Impact
- Own global go-to-market strategy for launches across developer and trusted services portfolios
- Align messaging and value articulation to both technical buyers (developers, architects) and business stakeholders (CIO, CDO, IT leaders)
- Partner with Sales Leadership, Enablement, and Sales Ops to embed positioning into core sales motions
- Drive measurable impact across pipeline generation, deal velocity, and customer expansion
Partner & Ecosystem Marketing
- Define and drive marketing strategy for Salesforce’s partner ecosystem, including ISVs, SIs, and technology partners
- Partner with Alliances and Ecosystem leadership to position Salesforce as the preferred platform for builders and partners
- Enable partners with differentiated messaging, joint value propositions, and go-to-market programs
- Support co-selling motions and partner-led pipeline generation across developer and trusted services portfolios
- Amplify ecosystem innovation and customer proof points to strengthen platform credibility and adoption
Cross-Cloud & Platform Alignment
- Partner with Data 360, Informatica, MuleSoft, Tableau, and Agentforce marketing leaders to deliver unified platform narratives
- Develop integrated storytelling across data → context → governance → action → trust
- Ensure alignment across Customer 360 applications, industry solutions, and platform capabilities
Team Leadership & Operational Excellence
- Lead and develop a high-performing global team of ~30 marketers
- Foster a culture of technical depth, clarity, innovation, and accountability
- Embed data-driven measurement and AI-enabled workflows into marketing operations
- Align product marketing, developer marketing, and field marketing into a unified go-to-market motion
Requirements
- 12–15+ years of progressive product marketing leadership experience in enterprise B2B technology
- Deep expertise in developer platforms, cloud infrastructure, security, data governance, or enterprise software
- Proven track record defining category narratives and leading complex, multi-product portfolios
- Demonstrated success partnering with Sales leadership to drive pipeline generation, deal velocity, and customer expansion
- Experience embedding marketing strategy into enterprise sales motions, including account planning, pipeline reviews, and executive deal support
- Proven ability to influence technical and business buyers across complex, multi-stakeholder sales cycles
- Experience working with partner ecosystems (ISVs, SIs, and technology partners) to drive co-marketing, co-selling, and pipeline growth
- Proven ability to build joint value propositions and go-to-market strategies in a platform or ecosystem-driven business model
- Strong understanding of developer audiences and technical go-to-market strategies
- Experience marketing security, governance, or trust-related platforms is strongly preferred
- Proven ability to translate complex technical innovation into clear, differentiated positioning
- Strong executive communication and storytelling capabilities
- Experience operating in highly matrixed organizations with executive-level influence
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $212,700 - $374,400 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $255,300 - $408,500 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.