The Opportunity
The Vice President, Global Customer Marketing will lead Adobe’s customer-focused marketing strategy, crafting how our customers discover, understand and engage with Adobe’s offerings, delivering growth across our customer audiences. This executive leader will define and deliver breakthrough marketing plans that span flagship campaigns, evergreen programs, and content innovation. The goal will be elevating Adobe’s brand and deepening customer connection.
This role calls for a visionary strategist and practical practitioner who inspires teams and drives outcomes while partnering across Adobe’s business units to accelerate impact at scale. The leader partners deeply across Adobe’s business units to accelerate impact. Reporting directly to the Chief Marketing Officer, they manage a team of Senior Directors and Directors who lead marketing teams for key customer groups. This team collaborates closely with product, marketing centers of excellence, content and creative teams to deliver best in class marketing using today’s technologies.
The ideal candidate is a forward-looking marketing executive who combines strategy, creative sensibility, and operational excellence. They are known as a strong collaborator working across business units and marketing channel specialists.
What You'll Do
- Architect and deliver global marketing plans across Adobe’s portfolio with impactful campaigns, always-on content, and tentpole activations. The focus is to drive awareness, trial, adoption, usage, and long-term retention.
- Establish the vision and operating framework for Adobe’s global customer marketing team, converting company priorities into distinct decisions by customer group, product, and region.
- Serve as a core business partner to product, regional, and channel leaders—co-owning growth objectives and helping build roadmaps, positioning, and go-to-market plans.
- As Adobe’s “Customer Zero”, work across teams to employ Adobe’s tools to deliver on-brand creative and content that is personalized and at scale. Provide feedback to Adobe collaborators to innovate and deliver the next generation of AI driven marketing products.
- Lead the team to build clear and compelling marketing plans tailored to customer groups with regional alignment. Hold teams accountable for delivering strategic, insights-led plans covering the full funnel across regions and touchpoints.
- Build a high-performance culture within Customer Marketing that values ownership, experimentation, and high standards for craft and impact.
- Make data a default: use insight, experimentation, and performance metrics to build investments, optimize programs, and clearly demonstrate marketing’s contribution to the business.
- Connect strategy to execution by working closely with product, channel, regional, and creative teams to turn market intelligence and customer insight into actionable plans.
- Align cross-functional teams around a shared strategy, clear roles, and disciplined execution across marketing activities.
- Represent Customer Marketing in Executive meetings, delivering alignment on priorities, trade-offs, and the marketing roadmap across the company.
- Manage investment and resources with rigor—partnering with Finance, Operations, and Agency Management to optimize spend, improve return on investment, and scale what works.
- Lead with a flexible approach and sharp judgment inspiring teams as they navigate transformation and change.
What you’ll need to succeed
- 18+ years of progressive leadership experience in marketing, go-to-market strategy, cross-channel management with a proven record of driving business impact at scale.
- 8+ years of executive-level people leadership, including developing senior leaders and leading cross-functional teams.
- Deep expertise in coordinated marketing, campaign orchestration, customer lifecycle management, and brand strategy across a global product portfolio.
- Experience with marketing technology and AI driven tools that realize effective and efficient marketing activities.
- Strategic and analytical approach, with the ability to translate business objectives into actionable marketing plans and measurable outcomes.
- Outstanding leadership presence, collaboration, and communication abilities, with the capacity to impact the highest levels both inside and outside the organization.
- Established track record functioning in complex, matrixed environments, promoting coordination across multiple business units and locations.
- Experience managing large budgets and resource portfolios, with a focus on efficiency, effectiveness, and innovation.
- Growth mindset, good judgment, and the ability to encourage teams through transformation and change.
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe For All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us change the world through personalized digital experience.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
**Evolving Adobe’s Values and Culture | Adobe Blog** Adobe Chairman and CEO Shantanu Narayen shared the following memo about the company's new values with employees. **blog.adobe.com**
**Corporate social responsibility | Adobe** Learn how Adobe works with employees and partners to help ensure a brighter future for our youth, lift up communities, and improve the sustainability of our environment. **adobe.com**
**Adobe for All.** Adobe for All is our belief in creating a company culture where all employees are empowered to make an impact. Our founding principle is that ... **blog.adobe.com**
**Welcome to the Adobe Blog** Stories about our products and our customers, how we champion our employees, help raise every voice, lift our communities, and build a sustainable future. (12 kB)
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $183,000 -- $480,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $308,700 - $480,000
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.