About the Role
ThoughtSpot is looking for a VP of Growth Marketing to lead the strategy, performance, and execution of the company’s growth engine across web, paid media, demand generation, and content.
This is a senior leadership role for a marketer who knows how to turn company strategy into market momentum, pipeline, and revenue. The right candidate brings a strong point of view on how to build demand in a modern B2B environment, balancing brand and performance, long term growth and near term results, and global consistency with regional impact.
This leader will own the digital and demand programs that shape how buyers discover ThoughtSpot, engage with our story, and move to pipeline. They will partner closely with Product Marketing, Integrated Marketing, Sales, SDR, Regional Marketing, and Marketing Operations to ensure growth strategy is aligned to business priorities and executed with precision.
Location: Mountain View, CA.
What You’ll Do
- Lead ThoughtSpot’s growth marketing strategy across web, paid media, demand generation, and content.
- Build and scale a high performing growth engine that drives awareness, engagement, pipeline creation, and revenue impact.
- Own the company website as a strategic growth asset, improving positioning, buyer journeys, conversion, and experimentation.
- Set the paid media strategy and investment model across channels, with clear accountability for performance, efficiency, and scale.
- Lead demand generation programs that support both new business acquisition and expansion opportunities.
- Build a content strategy that supports the full buyer journey, strengthens ThoughtSpot’s market position, and improves conversion at every stage.
- Establish a rigorous operating cadence around goals, investment decisions, performance insights, and optimization.
- Use data to determine where to invest, where to improve, and where to stop, bringing discipline and clarity to growth decisions.
- Partner cross functionally to ensure growth programs are tightly aligned with campaign priorities, segment strategy, regional needs, and sales motions.
- Hire, develop, and lead a strong team while building a culture of accountability, experimentation, speed, and high standards.
What Success Looks Like
- ThoughtSpot’s website becomes a stronger driver of qualified demand and buyer conversion.
- Paid and digital programs deliver measurable pipeline impact with improving efficiency over time.
- Demand generation consistently contributes to company growth goals across segments and regions.
- Content plays a meaningful role in market education, buyer progression, and revenue creation.
- Growth investments are prioritized with discipline and tied clearly to business outcomes.
- Sales and cross functional partners view Growth Marketing as a strategic growth driver, not just a channel owner.
- The team operates with clarity, urgency, and a strong bias for execution and results.
Who You Are
- You are a proven B2B SaaS marketing leader with deep experience across growth, demand generation, digital, and content.
- You can operate at both strategic and operational altitude.
- You are strong in performance marketing and conversion, but equally strong in judgment, prioritization, and leadership.
- You are comfortable owning ambitious pipeline goals and making hard calls on tradeoffs, investments, and focus.
- You have experience working across enterprise and commercial motions, ideally in a high growth technology environment.
- You are clear, credible, and effective with peers across Sales, Product Marketing, Operations, and executive leadership.
- You have a track record of building teams and scaling performance over time.
- You thrive in a fast moving environment and are motivated by measurable impact.
Preferred Experience
- 12 or more years of experience in B2B SaaS marketing, including senior leader ship in growth or demand generation.
- A track record of leading web, paid, demand generation, and content functions at scale.
- Experience driving pipeline and revenue in both product led and sales led environments.
- Familiarity with analytics, data, AI, or enterprise software markets.
- Experience supporting global go to market teams across AMER, EMEA, and APJ.
- A strong understanding of how AI is reshaping content, digital execution, and growth strategy.
_In California, the estimated annual salary range for this role is $190k- $280k per year. _
_Actual compensation may vary and will be determined based on permissible, non-discriminatory factors such as skills, qualifications, experience, and location of the selected candidate. _
Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits._ _
#LI-BN1
**Mandatory and Required Skills for All ThoughtSpot Roles **
Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:
- Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
- Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
- Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
- Write effective prompts to get the most accurate and creative results from AI tools.
Spotters are expected to exemplify these key traits and AI Mindset:
- Curiosity in exploring new AI tools
- Adaptability to quickly learn and implement new, emerging AI technologies
- Critical thinking to know when to identify when AI should be used versus when human judgement is necessary
This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.
AI Mindset for All Spotters
At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.
All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.
Hybrid Work at ThoughtSpot
This office-assigned role is available as a hybrid position, reporting to the office in US - Mountain View.
Spotters assigned to an office are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.
ThoughtSpot for All
At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.
What Makes ThoughtSpot a Great Place to Work?
ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.
About ThoughtSpot
The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.
At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.