FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
FreeWheel seeks a VP, Head of Supply, based in New York, NY, reporting to the Chief Revenue Officer. In this role you will cultivate and manage the Sales teams responsible for all Supply-side client relationships. The role is responsible for driving revenue for FreeWheel’s sell-side software and technology across our ad-serving and monetization solutions. The position involves developing and implementing go-to-market revenue strategies, crafting our narrative and collaborating cross-departmentally to prioritize the roadmap and long-range plan. The ideal candidate should have a strong understanding of media strategy with extensive experience in TV/CTV, streaming and programmatic advertising, is commercial leader, enterprise dealmaker and industry operator.
Job Description
Core Responsibilities
Strategic Leadership
- Develop and execute a unified supply strategy that integrates ad server, programmatic exchange and monetization capabilities
- Consistently deliver high-quality results, turning strategic vision into action with a focus on efficiency and beating deadlines
- Collaborate with FreeWheel’s senior leadership to align supply revenue strategy with overall business goals and long-range plan
- Ensure optimal alignment with FreeWheel’s VP of US Revenue, Demand, VP of Programmatic operations
- Drive growth by identifying new revenue opportunities and optimizing existing business
- Distill complex narratives and market dynamics into strategic and actionable growth plans
- Elevate FreeWheel’s visibility through thought leadership and industry relationships with decision-makers
Sales and Revenue Management
- Lead and manage the US Revenue sales team, ensuring partnership with FreeWheel’s existing Demand & Programmatic operations team and initiatives
- Oversee the development and execution of vertical sales strategies to maximize growth from content distributors including Publishers, Broadcasters, MPVDs, OEMs, Streaming platforms, and new customer segments
- Lead negotiation and execution of large scale, multi-year enterprise agreements.
- Monitor and analyze sales performance, providing actionable insights to drive execution and product adoption
- Drive adoption and monetization of FW’s full platform, including ad server, SSP, and data enabled solutions.
Team Leadership
- Manage a high-performing team, providing guidance, mentorship, clarity of role and support to achieve team and individual goals
- Foster collaboration and education across a cross-functional group of sales leaders and account owners, aligning incentives and value proposition
- Establish and drive verticalized and segment-based growth strategies across key supply categories
- Ensure the team is fully staffed with top talent by overseeing recruitment, onboarding, and development processes
- Foster a results-driven culture, promoting professional growth and development within the team
Client and Partnership Management
- Partner closely with Demand, Product, Marketing, Operations, and New Business team to ensure alignment across go to market, roadmap, and client delivery.
- Collaborate with internal and external stakeholders to develop and promote new product offerings
- Ensure client satisfaction by delivering exceptional service and support, addressing escalations and issues promptly and effectively
Operational Excellence
- Implement rigor and best practices to ensure efficient and effective supply operations
- Oversee the integration and utilization of data and technology to enhance supply activation and campaign performance
- Ensure compliance with industry standards and regulations, maintaining the highest levels of transparency, trust and integrity with clients and partners
About You
- Empathetic leader with exceptional EQ ensuring strong, collaborative relationships
- Inquisitive student of the industry with quest for learning
- 15+ years of experience in media and technology sales, programmatic advertising highly preferred
- Excellent understanding of the premium video advertising ecosystem
- Proven success in setting and exceeding revenue goals. Established track record of closing and scaling complex enterprise partnerships.
- Strong relationships with executive-level Publishers and Agencies
- Experience in managing, mentoring and motivating sales teams
- Executive-level interpersonal, verbal and written communication skills
- Experience managing partners and negotiating complex agreements
- Self-motivated with attention to detail and a results-driven approach
- Strong understanding of client requirements and how to appropriately respond
- Ability to drive change management in evolving business environments
- Ability to support company objectives with clients, ensuring adoption of new offerings
- Consultative approach to driving solutions internally and externally
- Aptitude to forge and maintain senior client relationships, serving as a point of escalation
- Visible presence as a representative of FreeWheel and the industry
- Proven ability to attract, onboard, coach and develop top talent
- Track record of developing and implementing client engagement strategies
- Strategic thinker who is equally strong on execution
- Strong collaborator, able to work across multiple functions
- Agile and capable of thriving in a fast-paced environment
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
- Win as a team - make big things happen by working together and being open to new ideas
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
- Drive results and growth
- Respect and promote inclusion & diversity
- Do what's right for each other, our customers, investors and our communities
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Advertising, Client Relations, People Management, Strategic Selling
Compensation
Primary Location Pay Range: $295,991.74 - $443,987.61
Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
15 Years +
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.