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Location: San Francisco preferred
Slack is looking for a General Manager, Slack Platform to own and grow the Slack 3P ecosystem and evolve it into revenue-generating business. This is a rare opportunity to shape the future of how developers, partners, and businesses build on Slack — and to turn that ecosystem into a meaningful growth engine for the company.
This role sits at the intersection of product, partnerships, go-to-market, and strategy. You'll define what it means for Slack to be a true platform business, not just an API surface, and you'll lead the teams and initiatives that make it real.
What You'll Own
Platform Strategy & Business Model
- Define and own the long-term strategy for the Slack Platform, evolving it into a revenue-generating business unit
- Develop and evolve monetization models for the 3P ecosystem — including revenue sharing, premium listings, platform tiers, and certification programs
- Set the vision for what the Slack app marketplace and developer ecosystem looks like in the next 3 years
- Partner with Salesforce ecosystem teams to create cross-platform leverage and joint go-to-market opportunities
Partner Ecosystem
- Build and manage strategic relationships with the people and companies building on Slack
- Develop and nourish partner advisors to help guide the platform and product strategy
- Define and operate partner programs, including joint GTM, affiliates, and revenue sharing opportunities
- Lead commercial negotiations for anchor partnerships and co-sell arrangements
Developer Experience & Ecosystem Growth
- Own the developer funnel — from awareness and acquisition through activation and retention
- Lead the Platform product team to ensure developer tools, APIs, and docs support commercial ecosystem growth
- Define and track ecosystem health metrics: active apps, 3P DAU/MAU, partner-attributed revenue, marketplace GMV
- Ensure that every companies AI strategy works because it works in Slack - growing 1P useful apps.
Go-to-Market
- Build the GTM motion for platform — how Slack sells alongside its ecosystem, how partners co-sell, and how customers discover 3P apps
- Develop the Slack app marketplace strategy: curation, featuring, discovery, and conversion
- Work with Sales and Customer Success to drive platform adoption within Slack's largest accounts
- Represent Slack Platform externally at developer conferences, partner summits, and customer events
Team & Operations
- Build and lead a cross-functional team spanning business development, partner success, developer relations, and platform operations
- Define and own the P&L or contribution metrics for the Platform business
- Operate with the rigor of a business unit leader: goals, budgets, headcount planning, and quarterly business reviews
Product Areas of Responsibility
The GM, Slack Platform holds product leadership accountability for the following areas, working in close partnership with the Platform engineering and design teams:
- Platform APIs & Developer Tooling — Strategic direction for Slack's APIs (Web API, Events API, Bolt SDKs, Workflows API); ensuring the developer surface supports commercial and ecosystem growth goals
- Slack Automations & Workflow Builder — Partner-extensible automation capabilities; defining how ISVs and 3P developers can build on and extend Slack's automation layer
- App and Agent Framework — How 3P apps and AI agents are built, distributed, and monetized on Slack; defining the next generation of the app model including Agentforce integrations and AI-native extensions
- In-Slack App & Agent Experience — The end-user experience of apps and agents within Slack: how they surface in conversations, how users discover and invoke them, the interaction patterns and UI surfaces available to 3P builders (e.g., App Home, message actions, modals, canvas integrations), and how AI agents are presented and trusted by end users. This GM owns the quality bar and design philosophy for how third-party experiences feel inside Slack.
- Developer Platform Experience — docs.slack.dev, sandbox environments, developer onboarding, and the full lifecycle from first API call to published app
- Slack App Marketplace — Overall health, discoverability, curation, and conversion of the app marketplace; defining the listing experience for partners and the discovery experience for customers
- Partner Integrations Layer — Certified and featured integrations with strategic partners (e.g., Salesforce, Google, Microsoft, ServiceNow, Atlassian); defining the standards and co-investment model for premium integrations
- Platform Monetization Infrastructure — Pricing, billing, and entitlement systems that enable platform revenue models (e.g., paid app listings, usage-based billing for 3P apps, platform tiers)
Who You Are
Required Experience
- 10+ years in product, business development, partnerships, or general management roles — ideally with a mix of platform and GTM experience
- Proven track record building or scaling a developer/partner ecosystem at a B2B SaaS or platform company
- Experience owning a P&L or running a business with clear revenue accountability
- Deep understanding of API/platform economics and how to design win-win partner programs
- Strong commercial instincts — can structure deals, negotiate partnerships, and drive revenue outcomes
- Demonstrated ability to lead cross-functional teams and influence without direct authority
Preferred Experience
- Experience at a marketplace, developer platform, or app store business
- Background in enterprise software go-to-market (field sales, solution engineering, or alliances)
- Familiarity with the Salesforce ecosystem and how Slack fits within it
- Experience taking a platform from nascent to scaled commercial business
Leadership Profile
- Builder mentality — excited by greenfield, not just optimizing what exists
- Equally comfortable in a boardroom pitch and a developer hackathon
- Data-driven with a bias for action; doesn't wait for perfect information
- Low ego, high ownership — leads from the front and gets into the details when it matters
- Excellent communicator and storyteller — can sell the vision internally and externally
Why This Role
The Slack Platform is one of the most strategically important bets we can make. Slack has millions of daily active users across tens of thousands of businesses — and a rich ecosystem of 2,500+ apps already built on it. We've barely scratched the surface of what's possible when that ecosystem is treated as a real business, with dedicated investment, commercial models, and the right leadership.
This GM will have the mandate, the resources, and the executive support to build that. It's a chance to do something genuinely rare: lead a platform business with the distribution of Slack, the ecosystem of Salesforce, and the greenfield opportunity of a category that hasn't been fully unlocked yet.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $257,500 - $451,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $310,200 - $496,400 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.