Wallets, Payments & Commerce- Marketing Program Manager

Apple Apple · Big Tech · Cupertino, CA +1 · Software and Services

Marketing Program Manager at Apple, responsible for supporting and driving key marketing programs. This role involves strategic planning, project management, and leveraging data to optimize performance, with a focus on implementing and adopting new marketing technologies and AI-driven tools. Requires 5+ years of experience in marketing or program management, with strong comfort using AI tools and data analysis for marketing strategies.

What you'd actually do

  1. Support the end-to-end lifecycle of various marketing programs, ensuring timely delivery and alignment with strategic objectives.
  2. Collaborate with marketing leads to define project scope, objectives, deliverables, and success metrics.
  3. Identify and mitigate potential risks and roadblocks, proactively addressing issues to keep programs on track.
  4. Utilize data and analytics to monitor program performance, identify insights, and recommend optimizations.
  5. Drive implementation and adoption of new marketing technologies and AI-driven tools.

Skills

Required

  • marketing program management
  • project management
  • AI tools
  • data analysis
  • cross-functional collaboration
  • risk mitigation
  • strategic planning

Nice to have

  • MBA degree
  • data visualization tools (e.g., Tableau, Power BI)
  • presentation skills

What the JD emphasized

  • AI tools (including LLMs)