Overview
The Xbox team is looking for a regional Communications Lead for Xbox in APAC.
As part of the Microsoft Global Communications team, you will join a group of professionals focused on telling the stories that help people fall in love with Xbox games, Xbox services & devices, and the positive impact Xbox gaming will have in the world. You will report to the Head of Xbox Global Communications, be an integral part of the Xbox global comms team and be a trusted advisor to local and global teams.
This is a role for a communications leader who can blend cultural fluency, strategic rigor, and creative instinct to shape how Xbox shows up across some of the most influential gaming markets in the world. Xbox is entering its next chapter of global growth — and APAC will help define it.
As the APAC Communications Lead for Xbox, you will set and own the strategic communications direction for the region (including but not limited to Japan, China, Korea, Southeast Asia, Australia, and New Zealand), leading a highly distributed team and agency ecosystem across some of Xbox’s most culturally complex and fast‑growing markets. You will translate global Xbox priorities across content, platform, ecosystem, trust and safety, brand and reputation and consumer into integrated, market‑led communications strategies that drive brand relevance, trust, and player growth at scale.
From Tokyo to Seoul, Shanghai to Singapore, Sydney to Southeast Asia, this role requires sharp instincts for where global narratives need to flex — and when local stories should lead.
This role operates as a senior regional leader — shaping strategy, setting priorities, and acting as a trusted advisor to Xbox, Gaming, and Microsoft leadership. You will build durable operating models, coach high‑performing leaders, and deliver culturally resonant storytelling that ladders local nuance to global ambition.
This position will give you the opportunity to thrive in a challenging, creative environment, and grow with a strong and supportive team who are committed to excellence at every level.
The ideal candidate is a collaborative but self-motivated leader with a proven track record of developing best in class communications strategies and executions that append to a global comms strategy and a larger regional business plan. The role requires very strong communication and critical thinking skills, along with the ability to directly lead, manage and coach a large team. You must thrive on high pressure deadlines and be able to consistently achieve results on time and within budget. Industry experience is highly desirable coupled with an intricate knowledge of the nuances across the APAC region with emphasis on how to leverage social channel platforms across the region.
The role is based in Singapore and is also a part of the regional extended Microsoft Communications team.
#commsgroup
Responsibilities
- Set the strategic north star for Xbox communications across APAC — defining where we focus, how we show up, and what success looks like in each market.
- Act as the senior communications leader for APAC, serving as a trusted advisor to regional and global leadership on reputation, cultural dynamics, regulatory environments, and market‑specific opportunities or risks.
- Lead, develop, and inspire a geographically distributed team, setting clear expectations, operating rhythms, and accountability models that enable consistent excellence across markets.
- Drive integrated storytelling across media, creators, social, and owned channels, ensuring culturally relevant narratives that deepen brand affinity, trust, and player engagement. Creativity and experimentation are encouraged.
- Establish and govern agency strategy and investment, overseeing partner selection, performance, and budget management to ensure high‑impact execution and strong ROI.
- Anticipate, manage, and mitigate reputational risk, leading high‑stakes, time‑sensitive issues with strong judgment, clarity of decision‑making, and alignment across stakeholders.
- Use data, insights, and market intelligence to guide strategy, evaluate effectiveness, and continuously refine regional communications performance.
- Foster deep cross‑functional collaboration with Marketing, Product, Trust & Safety, Legal, Policy, and regional business teams to deliver unified, solutions‑led communications outcomes.
- Lead with calm, clarity, and conviction during moments of pressure — bringing strong judgment and decisive leadership when the stakes are high and the path forward is not obvious.
- Balance instinct with insight, using data, signals, and cultural intelligence to sharpen strategy and prove impact — while knowing when to trust creative judgment.
- Stay up to date on all gaming, media & entertainment news, monitor competitors and other industry leaders for learnings, insights and best practices.
- Embody our culture and values
Qualifications
Required Qualifications
Bachelor’s Degree in Business, Business Administration, Marketing, Communications, Finance, or related field AND 6+ years Communications, Marketing Operations, Field Operations, Program Management, Project Management, or related experience
- OR equivalent experience
Fluent in English as well as one other language (Mandarin preferred)
Experience working in and with stakeholders in China
Deep understanding of APAC cultural, media, and regulatory nuance, with demonstrated success translating global strategy into locally resonant execution.
Proven ability to lead and scale high‑performing, geographically distributed teams, including senior leaders, with a strong focus on coaching, succession planning, and talent development.
Preferred Qualifications (PQs)
- 12+ years of senior communications leadership experience across gaming, technology, entertainment, or agencies, including ownership of regional or multi‑market strategies.
- Extensive experience operating in high‑pressure, fast‑moving environments, making sound decisions under ambiguity while delivering results on time and within budget.
- Highly organized and detail-oriented problem-solver who thinks fast and finds solutions when others may see a dead end.
- Strong executive presence with the ability to influence, align, and advise senior stakeholders across complex organizations.
- Passion for data‑informed storytelling, audience insight, and culturally relevant communications, paired with strong creative judgment.
- Equally left and right-brained with analytical skills to evaluate program effectiveness, and strong creative judgment to recognize what’s on-trend/on-brand.
- Innovative, strategic thinker who is motivated to execute exceptionally and work independently within a fast-paced environment.
- Excellent team player with the ability to build, foster and nurture strong relationships across internal functions and external partners.
- Passion for gaming, lifestyle, and entertainment industry.
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about **requesting accommodations.**