Yield Planner

Comcast Comcast · Media · Paris, 50-52 Boulevard Haussmann, France

The Yield Planner role at FreeWheel (Comcast) focuses on optimizing global video inventory utilization to maximize publisher revenue and meet demand partner needs. This involves creating media plans, forecasting inventory, monitoring campaign performance, implementing pricing strategies, and conducting data analysis using tools like Looker and Excel. The role requires expertise in programmatic video, analytical rigor, and strategic thinking to translate data into commercial narratives.

What you'd actually do

  1. Create comprehensive media plans and inventory forecasts in response to Requests for Proposals (RFPs). You will ensure that proposed campaigns are feasible, profitable, and aligned with available video inventory.
  2. Monitor daily performance across various campaign types (DIO, Programmatic Guaranteed, Private Marketplaces, and Open Exchange). You will implement pricing floors and throttling strategies to maximize yield and safeguard margins.
  3. Build and maintain automated dashboards using Looker and Excel. You will conduct deep-dive analyses on KPIs such as Fill Rate and eCPM (effective Cost Per Mille) to identify growth opportunities.
  4. Contribute to a variety of projects that touch upon numerous disciplines and technical specificities. This role offers the opportunity to engage with various facets of the business, allowing you to adapt strategies and solve unique challenges across diverse departments and markets.

Skills

Required

  • Programmatic video landscape
  • SSP mechanics
  • Microsoft Excel (pivot tables, complex formulas, data modeling)
  • Looker
  • Strategic mindset
  • English communication skills

Nice to have

  • Understanding of header bidding