The YouTube Business Product Activation Team is responsible for bringing product to market and market to product. The team works closely with both business and product leaders to scale adoption of YouTube products across the partner and creator ecosystem.
The core capabilities of the team include: designing go-to-market strategies, identifying and prioritizing product activation opportunities across the business, ensuring launch readiness, defining and driving execution on product activation across segments, understanding needs of partners and creators to provide Product teams with market feedback and prioritization to shape product roadmaps, developing content strategy, collecting and synthesizing user feedback, and tracking performance.
Creative is the largest driver of campaign return on investment (ROI), and the rise of AI is fundamentally reshaping the creative landscape, presenting a pivotal opportunity for advertisers, Google and the creative tech partner ecosystem. These advancements have fueled a proliferation of creative solutions, leaving customers and Google sales teams struggling to keep up with the changes. By helping advertisers diagnose their creative health opportunity, we will accelerate their ability to create more effective ads, drive their business objectives, and grow Google/YouTube revenue.
In this role you will be in charge of identifying gaps in customers’ creative best practices, developing an understanding of their creative challenges, and supporting sales teams to navigate and pitch the right creative solutions to meet their customers’ needs.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Diagnose creative health opportunities across client media, including asset variety and ad quality.
- Build and deliver data-driven pitches that demonstrate the value of creative optimization, driving advertisers to adopt best practices, and use creative product solutions.
- Develop an in-depth understanding of our full suite of creative product solutions, including first-party ads tools in Google Ads and GMP, GenAI consumer applications, Cloud GenMedia, gTech offerings and third-party creative tech partners.
Qualifications
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in a client-facing role, within sales, marketing, creative agency, media agency, or digital ad operations.
- Ability to communicate in Mandarin and English fluently in order to support the clients in this region.
Preferred qualifications:
- Expertise in the creative development process and the creative ecosystem.
- Proficiency in Google and YouTube’s ad solutions and value proposition in the market, with a specialization in creative ads products and generative AI.
- Ability to manage multiple projects and stakeholders and influence and drive results without official authority.
- Excellent written and verbal communication skills, with experience presenting to executive audiences.
- Excellent problem-solving skills, including providing data driven, actionable insights to shape pitches or narratives.