Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Job Title: Account Executive, Western Canada
**Reporting to: **Director of Sales, Canada **Direct Reports: **None **Location: **Remotely anywhere in Canada (preferably Vancouver, Calgary or Edmonton) **Travel expectations: **approximately 50%
Your Impact As an Account Executive at Axon, you will play a key role in helping small-mid-sized Canadian public safety agencies in Western Canada to adopt technology that saves lives, reduces public safety risks, and enhances transparency. You will be supporting the adoption of Axon’s ecosystem of products—including body-worn and in-car cameras, TASER devices, and cloud-based software platforms including our digital evidence management system—across customers in Western Canada. Your success will be measured by your ability to build and maintain senior-level relationships, drive large, complex opportunities, and align Axon’s solutions with the mission-critical needs of our customers. This is a quota carrying, external field position.
At Axon, our goal is to make each individual feel valued for his or her contributions to the company’s mission to protect life. We are looking for intelligent people who want to do remarkable things. We strive to create an environment where people can succeed and enjoy coming to work every day. Life at Axon is fast paced, challenging and meaningful. Here, you’ll take ownership and drive real change. You will constantly grow as you work hard for a mission that matters at a company where you matter.
What You’ll Do:
- Develop and Execute Account Strategies: Create comprehensive account strategies that align Axon’s solutions with the mission-critical needs of small and mid-sized public safety agencies, focusing on officer safety, operational efficiency, and digital transformation. This will require close collaboration with other internal members of the account team(s).
- Drive Complex Sales Engagements: Manage long sales cycles, leading to high-value, multi-year agreements with customers. Facilitate discovery meetings, present Axon’s value propositions, and lead customer negotiations.
- **Help increase market share and achieve Axon’s strategic objectives **by maximizing revenue and customer satisfaction within your designated agencies.
- Support Public Safety Innovation: Partner with internal teams to present Axon’s innovative public safety technologies, such as TASER 10, Axon Fleet, Axon Body 4, Axon Evidence, and Axon VR training programs, demonstrating how these solutions transform agency operations.
- Manage Customer Relationships: Cultivate relationships with both executive and operational leaders within public safety agencies. Ensure seamless customer experiences through proactive engagement and problem-solving.
- Champion Public Safety Outcomes: Position Axon as a key enabler of public safety initiatives, helping agencies meet their operational and safety goals while enhancing transparency and accountability.
- Collaborate with Internal Teams: Work closely with Axon’s customer success, engineering, and program management teams to ensure that customer projects are delivered on time and that customers derive measurable value from Axon’s solutions.
- Accurate CRM Management: Maintain up-to-date records of customer interactions, opportunities, and forecasts in Salesforce. Use this data to drive proactive sales strategies and ensure visibility for internal stakeholders.
**Key Performance Indicators: **
- Revenue Growth: Achieve or exceed annual revenue targets by closing high value - opportunities with small-medium sized public safety agencies.
- Market Penetration: Lead the expansion of Axon’s solutions across Canada’s public safety agencies, securing contracts with net new agencies and expanding Axon’s footprint in existing accounts within your first year.
- Strategic Solution Selling: Collaborate with agencies to identify and address their pain points through Axon’s full suite of products, including Axon Records, Fleet, and Evidence.com. Develop tailored solutions that result in improved officer safety, enhanced agency transparency, and streamlined workflows.
- Executive Relationships: In conjunction with Axon Canada’s leadership and other team members, establish and maintain high-trust relationships with senior leaders (Chiefs of Police, Deputy Chiefs, CIOs, etc.) within assigned agencies, positioning Axon as a long-term partner in public safety technology.
- Cross-Functional Leadership and Collaboration: Lead a cross-functional Axon team, including product, engineering, and sales engineers, to ensure customer success and satisfaction, delivering 100% on all project commitments for assigned accounts. Develop strong relationships within the Canadian team and throughout other divisions throughout Axon to serve as an advocate for our Canadian customers.
- Contract & Negotiation Leadership: Lead the proposal and negotiation process for contracts, ensuring competitive positioning and successful long-term engagements.
- Customer Feedback Loop: Gather actionable insights from assigned agencies to inform Axon’s product development and ensure that Axon’s solutions meet public safety needs. Contribute at least 5 pieces of actionable product feedback per quarter in partnership with our Customer Success team.
- Retention & Expansion: Achieve a customer retention rate of 95% or higher by building long-term trust and consistently delivering value. Identify and close upsell opportunities for additional products (e.g., VR training, in-car video systems) within 12 months.
- Forecasting Accuracy: Deliver accurate, data-driven forecasts with a 90%+ accuracy rate, maintaining transparency and proactive communication with senior management about your pipeline and expected deal closure.
What You’ll Bring:
- Track Record of Success: Proven experience exceeding sales targets in a complex, consultative sales environment, particularly in public safety, SaaS, or cloud-based solutions.
- Public Safety Sales Experience: Deep understanding of municipal procurement processes, public safety technology, and the ability to navigate complex deals.
- Solution-Oriented Mindset: Ability to translate complex customer needs into innovative Axon solutions, helping agencies enhance public safety, officer accountability, and efficiency.
- Technical Acumen: Familiarity with cloud computing, SaaS solutions, and (preferably) digital evidence management systems. Experience working with public safety IT leaders to drive cloud and digital transformation initiatives.
- Collaborative Leadership: Proven ability to work cross-functionally within an organization to deliver comprehensive, high-impact customer solutions. Leadership experience in managing multi-stakeholder projects is a plus.
- Law Enforcement/Public Safety Knowledge: Experience working with law enforcement or public safety agencies is a strong plus. Ability to connect Axon’s mission and products to the unique challenges of public safety.
- Travel Flexibility: Willingness to travel up to 50% to meet with key customers and stakeholders across Western Canada.
Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.
Base Pay Range
$123,750—$198,000 CAD
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
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Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
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