AI Field Consultant

Instacart Instacart · Consumer · United States · Remote · Professional Services

This role is for an AI Field Consultant within Instacart's Enterprise AI Pod, focused on bringing the Instacart Intelligence Platform to market with B2B retail and CPG partners. The consultant needs deep vertical expertise in grocery retail and CPG to identify AI use cases, translate partner needs into requirements for R&D, lead discovery workshops, demonstrate AI capabilities, and drive adoption through change management. The role requires significant travel and collaboration with partners to ensure AI solutions move the business and change how operators work.

What you'd actually do

  1. Be the domain credibility of the pod. You know grocery retail and CPG — merchandising, supply chain, store ops, trade, e-commerce — well enough to walk into any room at any level and earn it immediately. As the pod scales, you'll deepen into a vertical and become Instacart's sharpest expert in that space.
  2. Get to the real problem. Embed with partner teams to identify where agentic AI will actually move the business — not just what's technically possible, but what will change how operators work day to day. Translate those problems into AI-solvable use cases the pod can build against.
  3. Lead discovery and requirements. Run structured workshops at partner sites, surface and prioritize the use case map, and turn field learnings into clear inputs for the pod and R&D. You're the bridge between what partners need and what gets built.
  4. Show, don't just tell. Lead hands-on demos and platform walkthroughs tailored to the partner's specific workflows — making abstract AI capability concrete and compelling in the room. The ability to demonstrate the art of the possible is as important as the ability to articulate it.
  5. Own adoption. Drive the change management that makes deployments stick — new operating cadences, workflow redesigns, user training. Success is measured by whether team behavior changes, not whether software ships.

Skills

Required

  • Grocery retail or CPG industry expertise
  • B2B consulting experience
  • Translating domain knowledge into business solutions
  • Consultative discovery with senior enterprise stakeholders
  • Organizational change management
  • Training
  • Workflow redesign
  • Embedding new operating cadences
  • Communication and executive presence
  • Presenting to C-suite and operational audiences
  • Operating in ambiguous, greenfield environments
  • BI and analytics tools (Tableau, Looker, Power BI)
  • Workshop facilitation tools (Miro, Lucidspark)
  • Bachelor's degree in Business, Engineering, Operations, or related field, or equivalent practical experience
  • Willingness to travel ~50% within North America

Nice to have

  • Familiarity with AI and ML concepts (LLMs, agentic systems)
  • Exposure to agentic AI systems, RAG pipelines, or LLM-based product development
  • Experience working within systems partners actually run: Snowflake, ERP platforms (SAP, Oracle), TPM/TPO tools, and POS systems
  • Track record contributing to product and engineering roadmap conversations via structured voice-of-customer feedback
  • Strength using data and storytelling to influence decisions and secure investment in operational improvements
  • Prior work in a forward-deployed, embedded, or startup environment

What the JD emphasized

  • deep vertical expertise
  • AI use cases
  • agentic AI
  • AI-solvable use cases
  • structured workshops
  • AI capability
  • change management
  • 10+ years of layered experience
  • Deep domain fluency
  • Demonstrated ability to run consultative discovery
  • Experience leading organizational change management
  • Familiarity with AI and ML concepts
  • Exposure to agentic AI systems