At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.
Do you thrive in a fast-paced environment? Are you a passionate B2B marketing professional, always thinking about ways to increase impact? Are you a real team player and ready for a new adventure to help us to make business travel work for everyone? Then come join our international growing team with big ambitions at Booking.com for Business!
As one of our B2B Marketing Specialists you are responsible for initiating, developing, executing and optimising marketing initiatives that contribute to customer activation/ retention targets and help small to midsize companies to go further, faster with our award winning business travel platform.
You are experienced in B2B marketing with extended experience in lifecycle and customer marketing, such as - and not limited to - retargeting, email marketing and product marketing. You will be the architect of our customer journey, ensuring that every user interaction - from activation to retention - is meaningful, personalized, and effective. You will bridge the gap between product updates and customer needs, using email and strategic retargeting to keep our users engaged and maximizing their lifetime value.
You are relentless, data-driven and entrepreneurial, who always looks for the most efficient way to work to hit your targets.
If that sounds like you then we should talk!
**Key Job Responsibilities and Duties: **
- Initiate, scope and execute marketing campaigns and deliverables that contribute to customer acquisition, activation and retention targets
- Manage online paid marketing channels: propose, plan and implement paid marketing campaigns to activate and retain users
- Collaborating closely with internal teams, external agencies and partners to optimize the customer journey and develop workflows for onboarding, engagement, retention, and churn prevention sequences.
- Build and support implementation of foundations, such as automations and frameworks, to drive scale and impact
- Continuously optimise through experimentation and documenting results and learnings
- Conduct/ utilize research and data analysis to measure effectiveness, identify trends and use insights to drive continuous optimizations
Qualifications & Skills:
3+ years experience in B2B marketing at scale across regions and languages
Experience with Google Display Network, GTM, GA4, Google Ads retargeting, including event tracking, audience building and performance optimization
Proficiency with marketing automation and CRM technologies, experience with Hubspot is a plus
Hands-on experience building and managing email campaigns at a global scale
Experienced using a variety of analytics tools/platforms and the ability to extract actionable insights from data
Fluency in English is essential (any other language(s) is a plus)
Strong analytical skills and a data-driven decision-making mindset
Strong entrepreneurial and creative mindset
Flexible and resilient, comfortable in a dynamic and fast-paced environment.
First-class communication skills, demonstrable commercial and industry acumen and ability to build effective cross-functional and external collaborations.
A self-starter with strong organisation and planning skills, focused on results and delivery at pace.
Experience working in B2B SaaS or international business environments is a plus
Diversity, Equity and Inclusion (DEI) at Booking.com:
Diversity, Equity & Inclusion have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.
Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”
We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Application Process:
- Let’s go places together: How we Hire
- If applicable: Detailed instructions on post-application requirements including any required application materials, deadlines, portfolios, coding challenges, or other assessments as defined by BU or department.
- This role does not come with relocation assistance.
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.
Pre-Employment Screening
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.