Brand Visual Designer

Sierra Sierra · AI Frontier · London, United Kingdom · Marketing & Communications

Sierra is seeking a Brand Visual Designer to establish its brand presence in EMEA, localize global campaigns, design presentations for Go-To-Market teams, and support regional marketing events. The role involves collaborating with US brand design team, building brand systems, and partnering with regional marketing leads. The ideal candidate will have 8+ years of experience in brand development for AI-driven products, regional expertise in EMEA, and strong presentation design and execution skills.

What you'd actually do

  1. Establish Sierra's brand presence in EMEA — serving as the region's first dedicated brand designer and laying the groundwork for how Sierra shows up across markets in EMEA and beyond.
  2. Localise global campaigns and content for EMEA markets, ensuring cultural relevance, linguistic accuracy, and regional nuance across all brand touchpoints. Work closely with the localisation team to translate presentation and campaign content when needed.
  3. Design and produce presentations that support the Go-To-Market team, translating complex ideas into clear, compelling visual narratives for both internal alignment and external audiences.
  4. Support regional marketing events — from concept through execution — including event collateral, signage, environmental design, and other physical brand touch points across EMEA.
  5. Partner closely with regional Marketing leads to understand local market needs and translate them into on-brand, high-impact design solutions.

Skills

Required

  • Brand development
  • Creative design
  • B2B marketing
  • B2C marketing
  • SaaS marketing
  • AI-driven product marketing
  • EMEA market localization
  • Presentation design
  • Google Slides
  • Keynote
  • Adobe Suite
  • Figma
  • Video editing
  • Photography
  • Illustration
  • Typography
  • Data visualization
  • Motion graphics
  • Cross-functional collaboration
  • Global team collaboration
  • Communication skills

What the JD emphasized

  • 8+ years of experience driving brand development and creative design for global B2B, B2C, SaaS, and AI-driven products
  • Portfolio demonstrating the ability to implement a combination of strategic, conceptual, and design skills — crafting original, persuasive, and visually compelling work, including for EMEA and multicultural audiences.
  • Demonstrated experience localising campaigns and content for EMEA markets, with a strong understanding of cultural nuances, regional trends, and how global brands translate locally
  • Comfort with ambiguity and a genuine enthusiasm for building from scratch.
  • Proven ability to design polished, story-driven presentations for GTM and executive audiences, with strong proficiency in Google Slides and Keynote.
  • Demonstrate high craftsmanship in building brands and design solutions.
  • Strong ability to craft a clear narrative and paint a vision that communicates and aligns teams — including teammates who are many time zones away.
  • Strong verbal and written communication skills, with the ability to articulate problems, design concepts, and decisions to various stakeholders across regions and time zones.
  • Self-starter and strategic thinker.
  • Well-versed in using a broad spectrum of design tools — from Keynote and Google Slides for presentation design to the full Adobe Suite and Figma for design, video, photography, illustration, typography, data visualisation, and motion graphics.
  • Ability to adapt quickly and perform well in a fast-paced, ambiguous environment, handle multiple tasks, and work effectively across time zones and with limited resources.